Looking to master the Airbnb algorithm and fully book out your vacation rental? These host tips will show you how to increase your bookings fast! Based on years of experience as as an Airbnb affiliate partner, I’ve compiled actionable strategies that have helped thousands of listings gain visibility and increase their bookings.
Table of Contents
At a Glance: Top Tips to Boost Your Vacation Rental Listing
Before diving into this blog post, I wanted to provide some high-level ideas on how to enhance your Airbnb listing. I’ll highlight these tips and others in greater detail below.
- Most Impactful Strategy: Use Descriptive Keywords
Maximize your visibility by including highly searched keywords in your title and description. - Best Way to Increase Bookings: High-Quality Photos
Listings with professional, high-resolution images consistently outperform those without. Showcase both indoor and outdoor spaces, and make sure the lighting highlights your property’s best features. - Quickest Way to Boost Your Ranking: Instant Book & Fast Response
Airbnb’s algorithm rewards listings with Instant Book and hosts who reply quickly. Enable Instant Book and aim for a response time under 1 hour. - Easiest Way to Stand Out: Partner with Influencers
Collaborating with travel bloggers and influencers can generate buzz for your property. It’s an effective way to boost visibility and bookings quickly. - Most Overlooked Tip: Optimize Your Amenities
Highlight your unique amenities like hot tubs, fire pits, or waterfront access in a compelling way. - Biggest Opportunity in 2025: Tap into the Remote Worker Market
- Best Strategy for Longevity: Diversify Your Platforms
Don’t rely solely on Airbnb. List your property on other platforms like VRBO, Booking.com, and Expedia to reach more travelers and secure more bookings.
Leveraging Real Data: Insights from an Airbnb and Vrbo Affiliate Partner
As an Airbnb Affiliate Partner, I have sold thousands of Airbnbs on my travel blog and social media pages. I’ve also generated thousands of bookings on other vacation rental platforms like Vrbo and Expedia. Below, I’ll be sharing all the best practices on how to market your vacation home online and stand out among your competitors.
Using my Google Analytics and Airbnb Associate portal, I’ve analyzed the clicks, impressions, and bookings for the properties I’ve advertised. This has given me actionable insights and trends on how to sell out vacation homes. Here’s one Airbnb (of many) that’s reaped the benefits of my Airbnb host tips for selling out vacation rentals:
Are you ready to generate some “buzz” around your vacation home and increase your bookings in the coming months? Looking to master the Airbnb algorithm? Then, pay close attention to these 19 tips and tricks for Airbnb hosts. NOTE: These tips apply to Vrbo, Expedia, and Hotels.com as well- they all use similar algorithms!
- Looking to become an Airbnb host? Click here to get started!
Top 19 Airbnb Tips for Hosts to Conquer the Algorithm
In 2024 and 2025, there are more Airbnb hosts then ever before. To stand out in this crowded field, you’ll need to implement the tips below.
- Struggling to maximize your bookings? I can help! When I’m not busy traveling, I help vacation rental owners turn their properties into top-performing listings. Send me an email at jon@myglobalviewpoint to learn more about how I can help. More details are found at the end of this blog post!
1. Use descriptive keywords in your listing
One of the most overlooked Airbnb host tips is writing a detailed, keyword-rich description. Many hosts only write a few sentences, which hurts their visibility in search results and lowers “dwell time”—the time guests spend reading your listing. This is an important feature of the algorithm that you should always try to maximize.
Optimize the title and description
To improve your ranking on Google, Airbnb, and social media, be strategic with your title and description. Use keywords people actually search for. For example, if you own a chalet in Vermont, describe it as a “cozy cabin” or “log cabin rental,” since these terms are more commonly searched. Another word you should put in there is ‘cottage,’ which is a synonym for cabin.
Similarly, for oceanfront properties, use keywords like “beach house rental” or “beachfront Airbnb,” and avoid vague terms like “oasis” or “getaway” that aren’t frequently searched. Switch it up and use multiple variations of the keyword throughout the title and description of your listing. So, add something like ‘beach house on the ocean,’ which is a phrase people use when they search for properties. Remember to do so in a natural way, rather than forcing it.
Optimizing your listing with specific phrases helps attract more potential guests. The screenshot below from my keyword research tool shows the major differences in traffic between two related keywords. Words matter!
Write out nearby sights, attractions, and events in the description
Is your property near any popular sights and attractions? How about any university campuses, national parks, or special events? Be sure to mention them in your title and description.
For example, if your property is near Yellowstone National Park, use the phrase “Yellowstone cabin rentals,” which gets 5,400 searches per month (see my keyword research tool below). Including location-specific keywords like this helps more people discover your listing and increases its visibility in search results.
Engage future guests with descriptive, action-packed amenities
When describing your amenities, go beyond basic lists and make them engaging. Instead of just stating “pool” or “hot tub,” use action-oriented phrases like “Relax in the hot tub after a day of exploring” or “Enjoy Cape Cod at its best with a swim in your private pool.”
In addition, phrases like “Airbnb cabin with hot tub” are frequently searched, so include them naturally. The more engaging and specific your description, the longer guests will stay on your listing, which helps improve its visibility in Airbnb search results.
Looking for help in crafting the right keywords for your Airbnb listing? Send me an email at jon@myglobalviewpoint.com and I’ll send you a free keyword analysis report based on the unique features and location of your rental property. I use premium keyword research software to find the best possible search terms that will benefit your ranking in the Google and Airbnb search results. Happy to share!
2. Partner with a website or blogger to direct traffic to your Airbnb listing.
There’s no instant gratification when it comes to boosting your rankings on Airbnb or Vrbo. This is a competitive game, where extra effort is needed to beat out thousands of Airbnbs in your vicinity. But one effective way to stand out is by partnering with travel websites and bloggers. These content creators can help drive targeted traffic directly to your listing.
Search Google or Bing for travel blogs or sites that feature Airbnbs in your area. Reach out to high-ranking sites and offer to collaborate, aiming for them to link directly to your listing. Ask what their rates are for promotion and how they work with Airbnb hosts. This not only increases traffic but signals to Airbnb that your property is generating buzz, boosting your search ranking on the platform.
Below is a screenshot of my Google Search Console, showing that I am in the #1 spot on Google for various keywords relating to “Best Airbnbs in New England.” I partner with Airbnb hosts and management companies all the time to market their properties in my articles. This Airbnb strategy works wonders!
Partnering with relevant blogs helps your listing gain visibility beyond Airbnb’s search engine, bringing in more potential bookings.
Additional benefits of partnering with travel blogs
Collaborating with a travel blog doesn’t just drive traffic—it also boosts your Airbnb ranking. A link from a high-ranking website signals to Airbnb that your property is gaining authority and relevance. This “social signal” can fast-track your listing’s position in search results, reducing the time it takes to rank highly on Airbnb.
Backlinks from authoritative blogs help strengthen your listing’s online presence, generating “buzz” that Airbnb recognizes. This strategy can significantly increase your visibility, helping you rise to the top of search results faster.
On my travel blog, I collaborate with Airbnb hosts, offering affordable rates for placement in top-performing articles that reach thousands of potential guests each month, driving both impressions and bookings. Recently, another effective strategy that I’ve seen success with is promoting vacation homes on my Facebook page: Vacation Rental Guide. I recommend following my page and sending me a DM if you have any questions on how promotions work.
Here are some of my top performing articles, where I receive thousands of impressions per month across hundreds of high-traffic key phrases, thus generating thousands of bookings on Airbnb:
My Top Airbnb Articles
- Coolest Airbnbs in the USA
- Best Airbnbs in Florida
- Top Airbnbs in the Midwest
- Unique Airbnbs in New England
- Coolest Airbnbs in Puerto Rico
- Best Airbnbs in Southern California
- Top Airbnb Mansions in Miami
- Unique Airbnbs in Maryland
- Coolest Airbnbs in Washington State
- Best Airbnbs in New Hampshire
- Top Airbnbs in Massachusetts
- Unique Airbnbs in the Berkshires
- Coolest Airbnbs in Rhode Island
- Best Airbnbs in Vermont
- Top Airbnbs in the Finger Lakes
- Unique Airbnbs in Europe
- Coolest Airbnbs in the World
- Best Airbnb Rentals in Switzerland
- Top Vacation Rentals with Indoor Pools
– Interested in advertising your unique vacation home on my site? Send me a message at jon@myglobalviewpoint.com and we can discuss further! 🙂
3. Make the booking process as quick and easy as possible
Responding quickly to guest inquiries is crucial for boosting your Airbnb ranking. Both response time and rate are key factors in the algorithm, so always reply promptly, even to questionable inquiries. This helps keep your listing in good standing.
Enabling Instant Book can also improve your ranking, as Airbnb prioritizes listings that offer a seamless booking experience. Avoid cancellations whenever possible, as they negatively affect your search position. By maintaining quick responses and an easy booking process, you’ll significantly improve your listing’s visibility.
4. Attract remote workers and digital nomads to your listing
With the rise of remote work, an increasing number of travelers are looking for vacation rentals that can double as a workspace. Yet, many Airbnb hosts have yet to fully capitalize on this growing trend. If you can offer a setup that caters to remote workers, you’ll tap into a valuable market that’s actively searching for properties like yours.
If your rental has fast Wi-Fi and a dedicated workspace, make sure to highlight these features in your listing. Mention details like the speed of your internet connection, especially if it’s fiber optic or another high-speed option. If you have a desk or quiet corner with proper lighting, ergonomic seating, and a comfortable space for working, call that out too. Travelers appreciate knowing they’ll have a productive and comfortable environment.
For example, you could say something like, “This home is perfect for digital nomads with lightning-fast Wi-Fi and a spacious, well-lit workspace overlooking the garden.” If your property also offers conveniences like multiple power outlets, a printer, or even a coffee station near the workspace, be sure to mention those extras.
By clearly marketing your property to remote workers, you’re not just filling gaps during low seasons—you’re making your rental a top choice for a new and growing segment of travelers. Just ensure you actually deliver on these promises, as high-speed internet and a dedicated workspace are non-negotiables for this audience.
5. Make social media pages for your vacation home
If you have a unique property, create dedicated social media accounts to showcase it. Successful Airbnbs often gain extra visibility through creative social media promotion. If you don’t have the time, consider outsourcing this task. I can recommend people who do this- send me a message if you’re interested.
Encourage guests to share their experiences and tag your account, and re-share their posts to boost engagement. Running fun contests or incentives for guests to post can generate more buzz. People love to be tagged in stuff- so have fun with it!
Link your social media profiles to your Airbnb listing to build trust with potential guests. As a result, Airbnb can also see that you are a trustworthy host. Social media is a powerful tool to create hype and drive more bookings for your property.
For some inspiration, here is an A-Frame cabin account that is a top performing Airbnb in New England:
6. Create a website to stand out from the competition
Want to go above and beyond your competitors? Build a dedicated website for your property. With affordable web hosting with Bluehost starting at just $1.99/month, this small investment can pay off big. NOTE: In my 7 years of blogging, this is the cheapest promotion I have ever seen…take advantage!
Many top-performing Airbnbs have their own websites. Not only does this give you a valuable backlink to your Airbnb listing, but it also serves as a safety net. If Airbnb’s algorithm changes or your account gets hacked, having your own site ensures your property is still visible to potential guests. Think of it as insurance for your listing.
I don’t care if your property goes for $100/night or $1,000/night, buying a website and hosting it is an absolute must in 2025. Now is the time to get ahead and pay $1.99 per month for a cheap website domain.
You don’t need to spend much—keep it simple. A budget hosting service like Bluehost offers everything you need. Even if you’re not ready to build the full site now, securing your domain ensures you own the name of your property. Better to be prepared than to regret it later!
Other key reason to create a website
In addition to the tips above, creating your own website will give you some amazing opportunities down the line. When your property gains more popularity, you could have people purchase their stay directly through your site rather than on Airbnb. That way, everyone can avoid those exorbitant Airbnb service fees. A win win for sure!
Below are a few Airbnb hosts who have killer websites. Definitely look to them as inspiration when you create yours:
– The Atlanta Alpaca Treehouse
– The Blue Lagoon Hawaii Beach House
– Black A-Frame Cabin in the Catskills Mountains
Read next: How to Start a Travel Website from Scratch
You may also like: Top Hosting Providers for Travel Sites
7. Hire a local photographer to take high resolution photos of your property
One of the most important Airbnb tips is to invest in professional photography. Photos are key to standing out in the Airbnb algorithm, so hiring a local photographer is well worth it. Good lighting, creative angles, and a mix of indoor and outdoor shots (aim for 20-30 images) will make your property more attractive and easier to find.
If you’re not skilled in photography, don’t rely on smartphone photos—algorithms can detect low-quality images. High-resolution, well-composed photos increase click-through rates and make your listing more appealing. Studies show that people are more likely to book listings with professional images, so this is an easy way to boost your bookings and rank higher in search results.
Bottom line: High-quality images pay for themselves through increased bookings. Invest a little in professional photos, and you’ll stand out in a crowded marketplace. It’s a simple way to make sure your property looks as good as it deserves.
8. Find successful local listings and emulate them
To improve your listing, take a close look at successful local Superhost properties. Pay attention to their titles, descriptions, pricing, and policies. Analyze how they present their amenities, highlight key features, and set competitive rates. What makes their listings stand out, and how can you improve upon it? Don’t just copy their approach—figure out what makes their listing appealing and how you can make yours even better.
For example, do they offer flexible cancellation policies or highlight unique amenities in a creative way? Is their pricing dynamic based on seasonality or local events? These details can help you refine your own strategy to attract more bookings. It’s also helpful to regularly review successful listings to stay ahead of trends and keep your listing competitive.
By studying what works for others and customizing it for your own property, you can improve your ranking and appeal to potential guests more effectively.
9. Find a co-host for your vacation rental
Managing an Airbnb can be time-consuming, from guest communication to coordinating cleanings and maintenance. Bringing on a co-host can help lighten the load. Whether it’s a trusted family member or a hired professional, having someone share the responsibilities can make managing your property more efficient.
If you don’t have someone readily available, consider outsourcing tasks like guest communication, cleaning, or maintenance to professionals. You can hire a property management company for full-service help or use specific services like cleaners or a laundry service. This allows you to focus on growing your business or enjoying more free time while ensuring your property runs smoothly.
The right co-host or outsourcing solution can help you keep your listing active, responsive, and well-maintained, which will ultimately lead to better guest reviews and higher bookings.
10. Influencer activation: Offer complementary stays to local influencers in return for social media coverage
Reach out to local photographers, influencers, bloggers, and creators who can creatively market your property in ways you can’t. There are tons of travel and lifestyle creators who have amassed massive followings on social media, so take advantage of their reach and target audiences. I’m a travel creator myself (Insta: @Global.Viewpoint), and I’ve witnessed firsthand how effective this strategy is for Airbnb hosts.
Looking to implement this Airbnb hosting tip but aren’t sure where to start? I recommend doing a simple Google search to find top travel blogs that are promoting your destination. For instance, by searching “top things to do in Vermont” or “top lake houses in Michigan,” you’ll find someone who’s a subject matter expert in your area and/or has a large digital following. Another idea would be to search your city, town, or region on Instagram to find out who the top influencers are.
It never hurts reaching out to a blogger or influencer – the worst they can say is no. But more likely than not, each of you will have a lot to gain from this partnership.
How to effectively partner with influencers
When partnering with influencers, it’s important to understand their value and choose the right level of creator for your property. Micro-influencers (5,000-20,000 followers) are often open to collaborations on a trade-only basis, meaning you can offer them a free stay in exchange for social media coverage. For mid-tier influencers (20,000-100,000 followers), expect to offer a free stay plus a stipend, depending on the amount of content you request. Celebrity influencers (over 100k followers) typically charge significant fees, often in the thousands, so they may not be cost-effective unless you have a large marketing budget.
Focus your efforts on influencers with 20,000-80,000 followers—they typically offer the best balance of reach and affordability. Always vet their audience for authenticity by checking engagement rates (likes, comments, and shares), not just follower counts. Tools like Social Blade can help with this.
When reaching out, personalize your pitch. Instead of just offering a free stay, explain why you love their content and how your property would align with their style and audience. Highlight what makes your rental unique, whether it’s the location, design, or amenities, and why it would make for exciting content. Influencers receive countless requests, so a personalized, thoughtful message will stand out and increase your chances of a successful partnership.
Maximizing influencer collaborations for your Airbnb
Beyond social media posts, ask influencers to take high-quality photos or videos during their stay that you can use for your own marketing. These visuals can be used to enhance your listing or promotional material, giving you long-term content beyond their initial posts. It’s also reasonable to expect a positive review as part of the collaboration, helping to boost your credibility on the platform.
Partnering with influencers is a proven strategy that both Airbnb hosts and hotels use to increase bookings. However, it’s crucial to choose influencers whose audience aligns with your property’s target market. For instance, a luxury rental would benefit more from partnering with lifestyle or travel influencers, rather than budget-focused creators.
Bottom line: If you have availability and want to boost visibility, influencer partnerships are a smart and cost-effective way to generate buzz. Done right, these collaborations can drive both immediate bookings and long-term brand recognition.
11. Kickstart your reviews by inviting a friend
Reviews are a game-changer for your Airbnb listing. A few solid reviews can shoot your property up the search rankings, while weak or missing reviews can bury it. So, why not start off strong by inviting a trusted friend or family member to stay and leave a glowing, thoughtful review?
Make sure their review is detailed. Instead of a generic “nice place,” ask them to highlight specific features: the cozy fireplace, that perfect location near downtown, or the breathtaking sunset views from the deck. These rich descriptions give potential guests a real feel for your property and signal to the Airbnb algorithm that your place is worth promoting.
Your first few reviews can set the tone for your future success, so don’t leave them to chance. Start with a positive boost, and keep up the momentum by continuing to wow your guests. It’s all about that first great impression!
12. Showcase your values on your listing page to relate with guests
One of the most underrated ways to stand out as a host is by highlighting your personal values. Sure, guests want to know about the amenities, but they also want to connect with the person behind the listing. Think about what makes you unique and how you can connect with like-minded guests.
For example, if you’re an artist, interior designer, or architect, share how your creativity influences your space. If you’re running a farm stay, talk about your love for animals and the land. Let your passion shine through—it makes your listing more than just a rental; it makes it a personal experience.
It’s also important to create a welcoming space for all guests. If you’re LGBTQ-friendly or want to ensure everyone feels safe and comfortable, say so! Inclusion matters, and guests appreciate knowing that they’re booking with someone who values respect and diversity.
Whether your place is a mountain retreat for hikers or a coastal getaway for beach lovers, a few thoughtful words can help guests feel like your property was made for them. By showcasing your values, you’re not just attracting guests—you’re building a connection with them.
13. Beat the Airbnb algorithm by being an active user
Just like Google or Instagram, Airbnb rewards active users. Regularly updating your listing keeps it fresh and signals to Airbnb that you’re engaged. Incorporate seasonal details into your description—whether it’s highlighting proximity to ski resorts in winter or local hiking trails in summer. These updates make your listing more relevant to what travelers are searching for.
Additionally, keep your availability calendar up to date. An accurate calendar improves guest experience and helps avoid double bookings. Make it a habit to respond to inquiries quickly and leave thoughtful reviews for your guests. Both your responsiveness and guest feedback play a major role in boosting your visibility in Airbnb’s algorithm.
Tip: Even small updates—like adjusting pricing for holidays or adding new photos—help keep your listing active and improve its ranking.
14. Make your Airbnb host profile is fun and relatable
Your Airbnb host profile is often overlooked but can make a big difference in attracting bookings. Many hosts write a quick, generic bio, but taking a few extra minutes to show off your personality can help you stand out. Think of your profile as a first impression—guests want to feel like they’re booking with a friendly, approachable host.
I recommend using at least 60-70 words to share your hobbies, interests, or any unique tidbits that show off who you are. Whether you’re passionate about cooking, outdoor adventures, or local history, this is your chance to connect with potential guests on a personal level. Many travelers are a bit wary of sharing a space with a stranger, so your goal is to make them feel comfortable and confident that they’ll have a great experience.
Tip: Write as if you’re talking to a guest in person—be warm, approachable, and authentic. A well-crafted profile helps guests feel like they’re booking with a real person who cares about their stay.
Below is an example of one of the most popular Airbnb hosts on the platform. As you can see, her upbeat personality and kind demeanor really shines through in her writing:
15. Create an experience beyond just accommodation
To stand out, offer more than just a place to stay—create an unforgettable experience. Personal touches like a welcome basket with local treats or handwritten notes can make guests feel special. Share your insider knowledge by providing a guide with recommendations for hidden gems, the best local spots, or unique activities in the area. Offering extras like bikes, kayaks, or arranging a local tour can elevate the stay and make it memorable.
The more you give—whether it’s kindness, help, or value—the more you’re likely to receive in return, as people naturally feel compelled to reciprocate generosity.
The more personalized and thoughtful the experience, the more likely guests will leave glowing reviews and recommend your place to others. This is how you turn a good stay into an extraordinary one!
16. Write an engaging welcome guide for guests
An engaging welcome guide can elevate the guest experience and make their stay smoother. Start by including essential information like check-in/check-out instructions, Wi-Fi details, and house rules. Then, add a personal touch with local tips—recommend your favorite restaurants, hidden gems, or activities in the area.
Include practical info like nearby grocery stores or public transport options. If your property has special amenities (e.g., a hot tub or fireplace), provide clear instructions on how to use them. A well-crafted guide not only answers common guest questions but also shows that you care about their experience. It’s an easy way to leave a lasting positive impression, and in turn, great reviews!
17. Optimize your listing for long-term stays
With the rising demand for long-term rentals, adjusting your listing can attract extended-stay guests. Start by setting competitive long-term rates that offer discounts for weekly or monthly stays. This makes your property more appealing for remote workers or travelers looking to settle in for longer periods. Update your cancellation policies to be more flexible, as this can reassure guests planning extended stays.
Additionally, tailor your listing by highlighting amenities like a fully equipped kitchen, laundry facilities, or workspace. A clear, well-thought-out listing catering to long-term guests not only increases your chances of booking but also helps fill your calendar during slower months.
18. Airbnb new host pricing tips
Getting your pricing right is crucial for attracting bookings, especially as a new host. If you haven’t received any bookings yet, start by lowering your price to attract initial interest. Use Airbnb’s Smart Pricing tool to automatically adjust rates based on demand, but don’t rely solely on it—manual adjustments are key. Regularly tweak your rates to reflect local events, holidays, and seasonal trends.
To set a competitive price, research similar listings in your area. Compare based on property size, amenities, and location, and aim to price slightly below established listings until you build up reviews. Offering discounts for week-long or monthly stays can also help attract guests early on, especially if your property is suitable for longer stays.
Pricing competitively from the start sets you up for faster bookings and increased visibility on Airbnb’s search results.
19. Haven’t become an Airbnb host yet? Here’s how to start!
Curious on how to start hosting on Airbnb? If you have a home, apartment, or condo that you’d like to rent out, know this: getting started as an Airbnb host is easier than you think.
First, sign up on Airbnb and create a listing. Be sure to take high-quality photos of your space and write a detailed, inviting description. Highlight unique features and amenities that set your property apart. Set a competitive price by researching similar listings in your area. Start with flexible cancellation policies to attract more bookings.
Looking to get started? Here’s my sign-up code on Airbnb. Additionally, I recommend creating a listing on VRBO in order to expand your reach and increase your number of bookings. Here’s how to get started as a host on VRBO. Stay tuned for more articles on how to host for Airbnb and VRBO!
Looking to promote your vacation rental and want a good return on your investment? Send me an email at jon@myglobalviewpoint.com and I’m happy to help.
Here are some ways I can support you:
- Listing Audit & Optimization: Conduct a thorough review of your Airbnb/Vrbo listing, identifying gaps and areas for improvement, such as description, images, and keywords, to maximize visibility and increase bookings.
- Pricing Strategy Consultation: Develop a competitive and dynamic pricing strategy that factors in local competition, seasonality, and guest trends, ensuring your rates are optimized for both short-term and long-term stays.
- Marketing & Promotional Strategy: Create a tailored marketing plan to promote your property across multiple platforms (social media, email, and paid ads), reaching the right audience to drive more bookings.
- Content Creation for Listings: Craft engaging, descriptive copy for your Airbnb listing that highlights key amenities and unique selling points, designed to captivate potential guests and increase clickthrough rates.
- Photography & Visual Optimization: Offer professional advice or connect you with photographers to create stunning, high-quality images that showcase your property’s best features and increase bookings.
- Long-Term Stay Optimization: Help you tailor your listing for remote workers and long-term guests by offering advice on work-friendly amenities, flexible cancellation policies, and competitive long-term rates.
- Consultation on Additional Platforms: Advise on expanding your reach by listing your property on other platforms like VRBO, Booking.com, and Expedia to diversify your booking sources and reduce dependency on Airbnb.
- Post-Stay Engagement Strategy: Develop a plan to engage with guests after their stay, encouraging positive reviews, repeat bookings, and word-of-mouth referrals through targeted follow-up communication.
