How to Start a Travel Blog in 2023: Become a Travel Blogger + Make Money

by Global Viewpoint
How to start a travel blog in 2020
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Interested in becoming a travel blogger? Trying to learn how to start a travel blog and get paid? Then these travel blog tips are for you!

Starting a travel blog was one of the best decisions I’ve ever made. I’ve been blogging since 2017, and it’s given me more opportunities than I could ever imagine, including six figures in passive income. Back then, I never thought I’d travel to 50 countries by age 28 and quit my corporate job to pursue my lifelong passion. What an incredible journey it’s been!

For me, travel writing began as a hobby. I had no idea you that could make money and earn way more than a typical desk job. Starting out, I just wanted to document my travel adventures and share them with family and friends. And thankfully over time, my content began to attract other travelers, and later, brands and tourist destinations. Turns out, professional travel blogging is a legit thing and there are lots of them (including myself) making a living from it.

After sacrificing nights and weekends creating content and a travel community, I was able to quit my “day job” and make this into a living. Here’s how you can start a travel blog, too

There are so many effective ways to start a successful travel blog from scratch in 2020. And looking to learn how to become a travel blogger? You've come to the right place.
Looking to learn how to become a travel blogger? You’ve come to the right place.

Want to become a travel blogger? Here’s what you should do before anything else…

If you already have a blogger name in mind, I HIGHLY recommend buying a website and hosting it ASAP. Reserving a website domain is cheap and easy to do, plus it will give you amazing opportunities down the line. Every day, there are 50,000-100,000 website names being purchased by people, businesses, and AI bots. If you have a clever name and want to reserve it before it’s taken, right now is the time to do it.

You can get started with Bluehost for just $2.95 per month (75% off) using my discount link. It usually goes for $9.99 per month, but I get a special discount for my readers – one of the perks of being a top travel blogger! More on that later…but the sooner you commit, the closer you’ll be to making your dream a reality.

Travel blogging for beginners: Getting paid to travel or getting paid to work?

Before getting into specific travel blog tips, let me first address some misconceptions about travel blogging…

Firstly, there’s no get-rich-quick scheme in the travel blogging world. I’m not gonna tell you that you’ll make six figures in passive income by year 2. Nor am I here to tell you that travel blogging will allow you to work a ten-hour work week. For 99.9% of travel bloggers, that simply isn’t true. I make over $300k in passive income per year (see my income report here), but it’s year 6. Like everything else in life, it takes time, effort, and perseverance. Though with the travel blogging tips and tricks below, you can get there much faster than I did.

Starting a travel blog isn’t easy

I’ve seen many gimmicks out there saying things like “Want to get paid to travel the world? Take my course…” These ads are often accompanied with an image of someone lounging on a beach, sipping a cocktail, and portraying a lifestyle of all play and no work. While this lifestyle may be true for some travel bloggers and influencers, it’s certainly far from the norm.

On the contrary, the most successful travel bloggers I’ve met work harder than anyone; documenting all their adventures — through long articles, pictures, and videos — all while managing their website SEO, affiliate partnerships, and collaborations with brands and destinations. It’s not exactly your typical vacation, but if you genuinely enjoy traveling and storytelling, it won’t feel like “work” either. And thankfully, as far as money goes, the sky is the limit. Read on to discover some of the top travel blog tips in 2023!

This is the guide to becoming a travel blogger and how to start a travel blog and make money.
After reading this guide to becoming a travel blogger, you’ll be on your way to starting a successful travel blog (and making money, too!)

Travel blogging in 2023

In this article, I’ll give you the low-down on what you need to do to become a successful travel blogger. The purpose of this post is to give you the tools, techniques, and encouragement to start a successful travel blog in 2023. I’ve seen other bloggers write articles on this topic (who have been doing this longer than me). However, I’ve found that many of their tips are outdated and not fully relevant to people just starting out today. The game has changed, and I want to give you the most comprehensive, up-to-date, and actionable tips to become a successful travel writer.

Travel bloggers versus travel influencers

As you’re reading this article, keep this in mind: Though terms like travel blogger, travel influencer, and Instagram influencer used to mean totally separate things, they are more intertwined than ever before. You really have to be all the above if you want to get ahead.

Having a strong social media presence will make you a more effective blogger (and vice versa). Social media account traffic to your blog is also an important part of search engine optimization (SEO), as it sends Google a “social signal” that your site is popular and useful. Travel blogging isn’t just about the words you write, but about your ability to connect with your audience via photos and videos. This is much truer today than it was for folks who started doing this a decade ago.

It’s quite possible to become wildly successful at travel blogging, but you need to work hard to get there. If your goal is to get rich quick and get paid to leisurely travel the world, then it likely won’t work out. But if you love traveling, writing, photography, and you’re willing to stick it out for a while, you’ll be rewarded immensely.

Keep reading to learn how to become a travel blogger!

> Also, be sure to follow me on Instagram: @Global.Viewpoint to stay up on all the trends in the travel blogging industry!

Travel blogging isn't just about writing. It's about being able to fully immerse yourself in the places you're visiting.
Disclosure: This article on travel blogging contains affiliate links, where I may earn a commission at no extra cost to you.

Steps on how to start a travel blog

Note: If you’ve already started a travel blog and are looking to monetize it, skip to the sections you’re interested in below!

Travel blogging for beginners made easy
Looking to learn how to start a travel blog and make money with your website? Read these steps below.

First step to starting a travel blog

If your goal is to create a travel blog and make money, you’ll first need to get a domain name and hosting provider. I recommend Bluehost, as it’s one of the cheapest and most reliable hosts on out there. I’ve personally been using them for over three years.

Save 70% off a hosting plan and get a FREE domain name with Bluehost.

Pick a travel blog name that fits your passions and personality

Choosing a name is the first step to starting a travel blog. It should be catchy, clever, and fit your personality. It should also be unique. Whatever you do, make sure you choose a name that you think you’ll still like years from now, because changing a website name isn’t really an option.

The first few names I thought of were already taken by other people, so I settled. Just kidding – I think Global Viewpoint was the perfect name for my blog. I created this travel blog with the hope that by sharing the stories, history, and culture behind destinations, I’d be able to foster a community of global citizens (more on my About page here). My goal today, as it was in 2017, is to share knowledge of the world with the world. And to inspire others to live a life of passion, adventure, and continuous learning. Global Viewpoint, I think, makes sense for the content I create.

Here’s some advice that will help you when choosing a travel blog name.

Want to learn how to start a travel blog and become a travel blogger? Read here
Follow each of the tips below on how to become a travel blogger.

Make sure the .com domain name is not taken

Don’t get too excited about your new travel blog name until you’ve checked that the domain is available. You don’t have to use a .com domain, but I recommend it because people may have trouble remembering other ones. I wanted to register, but the owner of that domain said it would cost six figures to buy. No thanks!

To figure out if your domain idea is available, simply type it into the Google search bar. From there, you’ll quickly see if it’s already in use or not.

Check social media to see if the name is still available.

That would be a buzz kill if you went through all the hassle of purchasing a new domain, only to find out that the name is taken on Instagram, Facebook, and TikTok. If your dream name is taken, don’t fret! Someone with 0 followers took my handle on Instagram. So instead of sending a passive aggressive message, I decided to add a dot to my name, and it all worked out. I think @Global.Viewpoint is easier to read than @Globalviewpoint, anyway.

Make the travel blog URL easy to remember

Don’t make your URL long and complex. The most successful blogs I know have names with two to three words.

Avoid using slang, hyphens, and numbers, as that may confuse readers. When someone asks you the name of your site, you want to be able to say it quickly and without having to explain too much. Word-of-mouth marketing is huge, especially when you’re on the road and meeting people at hostels, etc. Keep your travel blog domain short and simple.

Additionally, you want your travel blog name to be relatable. When people see the name of your site, they should be able to associate it with something they know. For example, first-time visitors who land on Nomadic Matt’s website can probably discern that he’s a nomad and into budget travel. Quick associations are helpful when building any brand, so it’s no surprise that it’s also important when you’re starting a travel blog.

Avoid clichés and other people’s blog names

If I chose a name like Nomadic Jon, there’s no way I’d be able to differentiate myself from the hundreds of other “Nomadic X” accounts out there, let alone the big dog himself, Matthew Kepnes. Trying to imitate other bloggers isn’t advisable in the slightest bit. On the contrary, using clichéd words and similar branding to others will make it difficult to form your own blogging identity. Be creative when choosing a travel blog name.

Choosing an original name is the only way to truly stand out as a professional travel blogger.

Make sure the travel blog name is professional

The name doesn’t have to be super formal like “Global Viewpoint” (haha). But you should choose a travel blog name that you feel comfortable introducing to strangers and important people. One of the goals of becoming a travel blogger is to go on press trips and collaborate with brands— who would want to work with you if your name was “Travelgangster123?” Lame example, I know, but you get the point.

Pick a name that you can use long term

Think about how your name will represent you in the long term. While I can’t help you pick a travel blog name, here are some ideas of names that you should stay away from:

– Don’t choose a travel blog name like “Twenty Year Old Nomad,” because next year you’ll be 21.

– Don’t pick a name like “Jon’s Alaskan Adventure” even if you’re planning to spend an extended time there. The travel bug is real, and there’s a good chance you’ll want to visit places outside of Alaska in the future.

– Avoid names like “Hostel Boy Traveler” unless you plan to stay in hostels the rest of your life. While finding a niche is important, don’t choose a name that you will outgrow. As time goes by, we all change, and what we enjoy changes.

Trying to change your travel blog name is a hassle, so think long and hard about choosing the right name up front. Don’t pigeonhole yourself! This is among the most underrated tips in how to become a travel blogger.

Read next: 200+ Travel Blogger Name Ideas

Choose a blogging name that's easy to remember and matches your personal brand.
Choose a blogging name that matches your personal brand.

Register a domain name for your travel blog

After coming up with a clever domain name, you’ll want to purchase and register it.

You can get your domain directly through Bluehost (it’s free for the first year!), a simple and easy way to set up a travel blog. Bluehost allows you to purchase your domain and hosting at the same time, rather than having to go through separate providers. I’ve been using Bluehost since I started my travel blog in 2017, which is why I recommend them. Click here to purchase a domain name and create a blog. The next section dives into hosting in more detail.

Note: if you purchase at least 12 months’ worth of hosting with my link, you’ll get a FREE domain for the first year (a $12 value). It’s worthwhile to purchase 12 months of hosting anyway, as it gives you a cheaper monthly price. The free domain is a bonus!

If you want to get an even better deal, consider purchasing a 36-month plan to bring down your monthly rate. As a travel blogger, you can save tons of money by planning for the long haul. Additionally, having a domain expiry date several years out signals to Google that you’re a legitimate site and trusted source of information.

By using my special link, you’ll be getting a major discount on your hosting ($2.95/month versus $7.99/month)!

If you’re interested in getting the free domain, follow the steps below, as you’ll be able to purchase your hosting and get a free domain all at once.

Set up hosting for your travel blog

Choosing the right web host is one of the most important steps in starting a travel blog. Don’t worry, it’s super easy to set it up.

Your travel blog needs to be hosted somewhere. Follow the guidance below on how to become a travel blogger by choosing the right hosting plan.
Your travel blog needs to be hosted somewhere. Follow the guidance below on how to become a travel blogger by choosing the right hosting plan.

What is hosting?

Think of hosting as real estate for your website. Though instead of owning a plot of land somewhere, you’re connected to the internet. It’s a place where all your blog’s data is stored where people can access it as they’re surfing the web. Hosting companies take care of this process for you.

What is the best host for a travel blog?

When you’re looking for hosting providers, you have two options: paid or free hosting. If your goal is to become a serious travel blogger and make money doing this, then you need to choose good real estate. Free hosting won’t allow you to customize your own blog and run ads, so I wouldn’t recommend that option. As you’re learning how to start a travel blog and make money, you’ll find that investing in a website with good hosting goes a long way.

Instead, you’ll want to find a cheap and reliable paid hosting option. One that offers plenty of customization, fast page speeds, great customer service, and room to grow. As such, I recommend Bluehost, which I’ve been using since starting my travel blog in 2017. Here are a few key reasons why I recommend it:

Great pricing

When you’re starting a travel blog, the price for hosting is one of the most important considerations. Bluehost, the provider I’ve used since starting my travel blog, is consistently ranked as one of most affordable hosting companies. It doesn’t make sense to invest tons of money upfront, especially if you’re unsure about travel blogging in the long term. Plus, if you do make it big as a travel blogger, you can upgrade to a more premium plan later with no hassle.

I monetize my blog and get over 300,000 website visitors a month, and I still use Bluehost. I’m a Bluehost affiliate partner, which means that I receive a commission for referring new customers. I was using Bluehost for over two years before joining their affiliate program, so I’d recommend it anyway.

Travel blogging for beginners deal: For a limited time only, web hosting with Bluehost is only $2.95 per month with this special link!

Excellent customer service

I’ve found Bluehost to have an incredible customer service team. It’s US-based, which means you don’t have to deal with online chat robots or encounter any language barriers. You can simply call them whenever you have an issue, and someone will know how to help you become a successful travel blogger. The moment you purchase your hosting, you’ll have access to their customer service that will help you right away!

Free Domain

When you sign up for hosting, Bluehost gives you a free domain name for the first year. This lets you minimize your upfront costs, as opposed to purchasing a domain on your own.

Read next: My Bluehost Review in 2023

Awesome introductory offer

Great news! As an affiliate partner, I’ve been able to secure you a 70% discount on Bluehost hosting. Instead of paying $7.99/month, you’ll pay just $2.95/month by following the link below!

(Click here to save big on Bluehost’s introductory offer!)


Every hosting company has its occasional issues and downtime, but I’ve found Bluehost to be very reliable. It hosts more than 2 million websites worldwide and has minimum uptime of 99.99%. Plus, the loading times are very competitive (462 milliseconds average on speed tests). For the price you pay, it’s one of the most reliable hosting companies out there. Perfect for starting a travel blog.

Money-back Guarantee

In addition to Bluehost’s special introductory offer, they also provide a 30-day money-back guarantee. It’s nice to have some insurance in case starting a travel blog isn’t what you expected.

Wordpress Integration

As an officially recommended hosting provider by, Bluehost provides seamless integration and one-click WordPress installation, making it an excellent choice for WordPress users.

It’s ridiculously easy

Bluehost makes starting a travel blog very easy. It takes just a few minutes to set up and you’ll be travel blogging in no time.

For more information on hosting, read next: The top hosting providers in 2023

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How to set up your travel blog hosting using Bluehost

Setting up a travel blog on Bluehost is super easy. Here are four easy steps to get you there:

Step 1: Click the green button that says “Get Started.”

Bluehost website hosting is necessary when starting a travel blog

Step 2: Choose a hosting plan that best fits your needs. I use the basic plan. Unless you’re planning to manage multiple websites at once, you should choose this plan as well. You can always upgrade to another plan later.

Bluehost web hosting plans

Step 3: Check if your travel blog name (domain name) is available by entering the website you want. If you haven’t purchased your website name yet, enter it in the “Create a new domain” field on the left. If you purchased the domain from a third-party, you can instead select the “Use a domain name you own” option.

Setting up your domain when starting a travel blog

Step 4: Select any extra features that you want on your site. The Domain Privacy Protection is an absolute must, as it keeps your contact information safe. Website registry information is publicly available, so if you don’t get this protection, you’ll likely get lots of annoying calls from people trying to sell you stuff. The other features listed here aren’t necessary to buy at this point.

Choosing hosting package extras with Bluehost

Plan on travel blogging for the long term

As you’re starting a travel blog, I recommend getting the 36-month plan. It will be $2.95 rather than $5.95 per month for the 12-month plan, so you’ll save $100 over those three years. If you’re serious about learning how to become a travel blogger (you’ve made it this far into the article…so you are!), then you should plan for the long haul.

The key to starting a successful blog in the travel niche is your mindset. If you go into this thinking it will be a long-term endeavor, then you’re more likely to make it happen. That’s why I recommend starting your travel blog with the 36-month package. Also, there’s research out there to suggest that choosing a longer hosting period signals to Google that you’re more “legit,” which may be favorable from an SEO standpoint.

How to connect your domain and your hosting

Please note: you can skip this section if you purchased your domain directly through Bluehost.

Some of you may have already decided to purchase your domain through a site like Go Daddy. If that’s the case, then you’ll need to connect your domain to your Bluehost hosting account. Go Daddy has a support page that tells you everything you need to do, but I’ll attach a screenshot for your reference below.

Go Daddy support page for travel blog hosting integration

After completing these steps, you’ll need to add the domain you purchased through Go Daddy (or another domain registrar) as an add-on domain to your Bluehost web hosting. When you’re logged in your Bluehost account, click on “Domains” and follow the prompts to assign your new domain to this account. It should be a fairly quick and easy process!

Install WordPress on Bluehost

After completing your Bluehost purchase, the next step is to install WordPress. This is what I use. All the top travel bloggers use this as well (as it’s the top blogging platform). Even professional websites like the New York Times, BBC, TechCrunch, and Disney are on WordPress. In my opinion, it’s much better than Wix,, and Squarespace, which I also carefully vetted before making my decision. Thankfully, Bluehost makes it very easy to create a WordPress blog. And best of all? It’s free!

If you’re serious about travel blogging, you should get a self-hosted WordPress account rather than a free one. That way, you can have your own website URL rather than one ending in “”. You’ll also have full control of your data, advertising, themes, and plugins; which is a must if you want to become a successful travel blogger.

Finally, having a self-hosted WordPress account allows you to use Google Analytics, which is super important for travel bloggers. If I wasn’t tracking my website data with this service, I wouldn’t be able to have partnerships with tourist boards and brands.

Now without further ado, here’s how to set up WordPress for your travel blog.

Using WordPress for your travel blog
Using WordPress for your travel blog

How to set up a WordPress for your travel blog

Installing WordPress with your Bluehost account is very quick and easy. Follow the steps below and you’ll have your travel blog up and running in no time. Voilà!

Step 1: Login into your Bluehost account and select “My Sites” on the left sidebar. Then, click the “Create Site” button on the top right corner of the screen.

Bluehost Account My Sites sidebar

Step 2: Choose your website name and come up with a tagline. You don’t need to write a tagline right now, so you can skip it if you’d like. Then, click next.

creating your travel blog name on Wordpress

Step 3: You don’t need to set up a directory right now. What you should do, though, is keep each of these “Helpful Free Plugins” selected. After all, they are free. As you spend more time travel blogging, you’ll get a sense for which plugins you need and don’t need, so you can take further action later. Once you’re all set on this screen, select “Next.”

Helpful free plugins for wordpress travel blog

Step 4: Welcome to WordPress! You’ve now successfully started a travel blog! From here, you can click either “Business” or “Personal” to get a walkthrough of how the platforms works. If you’re already a website building pro, you can select “I don’t need help.” For more travel blogging resources that will help you get started with Wordpress, I recommend checking out these free Wordpress Lessons.

Now that you’ve made it to the WordPress dashboard, you can create pages, posts, install plugins, and more.

Bluehost dashboard on Wordpress travel blog
Getting WordPress set up is one of the key steps of starting a travel blog.

Find a theme for your travel blog

As you’re learning how to become a travel blogger, put a lot of emphasis on your theme.

Though the content on your travel blog is paramount, having a pretty design is also super important. When visitors first land on your page, you want to make a solid first impression. People make up their minds in a matter of seconds as to whether they can trust your site or not. Having a beautiful layout (or theme) will encourage them to stay and return for more.

As an aspiring travel blogger, you have two options for finding themes: free and premium. Generally, travel blogging for beginners can’t go wrong with a free theme, while those interested in how to start a travel blog and make money will want to get a premium one.

Free themes

As you’re learning how to start a travel blog and not yet making any money, you may be inclined to get a free theme.

Your WordPress blog comes with some free default themes. If you’re looking for a simple design and not looking to pay anything, this is a decent option. I don’t find the free themes particularly appealing, but I did use one for the first month of starting my travel blog.

Premium themes

If your goal is to become a travel blogger for the long term, then you should buy a premium Wordpress theme for your travel blog. Premium themes offer more functionalities and generally look nicer than the free ones. They typically cost between $25-60, but you can easily spend much more on ultra-premium themes.

A few companies that offer premium themes include Theme Forest, Elegant Themes, and StudioPress.

I’ve been using the Soledad theme, which is a part of Theme Forest. I like for its uniqueness and flexibility. There are minimal plugin conflicts, and there’s even a support forum that helps you learn how to customize your site. I’ve learned a great deal of coding through these forums, which is super important because I haven’t had to hire any outside help in building my website. For the reasons above, I recommend installing a paid theme.

How to install a theme for your travel blog

To install your theme, click on “Appearance” on the left side bar, and then select “Themes.” On the subsequent page, click “Add New Theme.” You’ll then be able to upload the .zip file for your chosen theme and can activate it. Themes usually include installation instructions, so this task should be pretty easy and straightforward.

Install a theme on Wordpress for your travel blog. Choosing a good theme sets you up for success when you're learning how to become a travel blogger.
Choosing a good theme sets you up for success when you’re learning how to become a travel blogger.

If you’re looking for something more customizable than what your theme provides, your best bet is to hire a cheap web developer. You can find resources using sites like Upwork, but be cautioned: having any design work performed on your travel blog can cost a pretty penny. This type of work typically isn’t a one-time ordeal, either, so be prepared for hefty maintenance costs.

Though themes are an important element of your travel blog, don’t worry too much about them! I’ve changed my theme a few times, and I would encourage you to do the same as your tastes and style change.

Create a logo for your travel blog

Contemplating how to become a travel blogger and stand out for the rest? Create a logo that fits with your personal brand. This is often the first visual that website visitors will see, so make it memorable. The logo should be unique, creative, and visually appealing. Be sure to look at the competition for inspiration, and choose a design and color scheme that aligns with your brand identify.

You can use Adobe Photoshop, Canva, or another online resource to customize your designs. Another option would be to use a website like 99 Designs, where you can find a professional designer to build the logo for you.

Creating a travel blog logo will help you make a solid first impression, build brand loyalty, and separate you from the competition. It won’t be long until you become a professional travel blogger with an easy-to-recognize identity!

Install WordPress plugins

Wordpress plugin depository

Installing plugins is a key step when learning how to start a travel blog and make money.

There are over 55,000 plugins in the WordPress depository that you can use on your site. You can also look into more premium options that are sold by developers outside the depository. If you’re a travel blogging beginner, this depository has everything you’ll need.

Here are some plugins that I recommend:

Yoast SEO: A vital Wordpress plugin for Google search engine optimization (SEO). It gives you tips and tools for optimizing your articles – a must-have for travel bloggers!

WP Rocket: Caching plugin that helps your travel blog load faster.

Google Analytics: Lets you track your website traffic. As you’re creating content, you should regularly check your analytics to see who your readers are, where they come from, and what content performs the best on your travel blog.

Social Media Share Buttons: Allows you to insert sharing buttons in your articles that lead users to your social media platform.

Imagify: Optimizes images for fast loading

JetPack: Handles site stats, search engine optimization, security, and backups. You can add tons of different features and widgets— including contact forms and spell-checkers— with JetPack.

Akismet: Filters out spam comments on your site. It comes with your WordPress, so you’ll just need to activate it and follow the prompts.

There are many other great plugins out there, but this is a good start.

Tips for installing plugins

As you’ll learn by taking the WordPress tutorial, having too many plugins isn’t a good thing. Sometimes there can be conflicts with your theme and other WordPress files, which can result in compatibility issues and slower page speed. In some cases, plugin conflicts may even take down your site temporarily. I recommend installing a plugin called “Health Check & Troubleshooting” to identify and troubleshoot such issues when they inevitably occur.

Different plugins you should consider when you start a travel blog

Build your travel blogger reputation

To become a successful travel blogger, you need to shape your digital persona.

Who are you and what’s your mission?

Are you a budget backpacker or a luxury one?

Do you have a regional specialty? What’s your niche?

What value/insight do you bring to the global travel community?

How are you different than your travel blogger peers?

Contemplating how to be a travel blogger? These are the types of questions you’ll want to ask yourself when you’re crafting your online image and reputation. When a visitor accesses your website, they should have a clear idea right away what you’re all about. Here are some ways to help with that.

Create key pages for your travel blog

This section is particularly important if you’ve never blogged before.

A travel blog contains pages and posts. Each of your travel articles are called “blog posts,” which can include travel guides, itineraries, and other unique topics. The main pages on your site, which often appear at the top, may include an “About” and “Contact” page.

About page

This is where you tell people about yourself, your story, what your blog is all about, and how your content helps others. This is one of the most important and highly trafficked pages on your travel blog, so make it interesting and personal!

I recommend creating an About page before you even publish your first post. And as your content, style, and personality evolves over time, you should update this page to reflect the travel blogger you’ve become.

The ultimate goal for your “About” page is to tell readers why they should follow your journey and stick around for the long haul. This exercise of telling people who you are and what you’re all about will undoubtedly help you start a travel blog.

Contact page

Before publishing your first post, you’ll want to create a Contact page. This lays out how people—both fans and potential work partners—can reach you. Be sure to include an email address, contact form, and/or your social media handles!

Before writing your first blog posts, you should have these key pages filled out. The goal is to keep these pages fun, interesting, and professional.

Kickstart your social media pages to become a serious travel blogger

As you’re learning how to become a successful travel blogger, you need to build a strong social media presence. To start, you should create accounts on the world’s most popular platforms, keeping your name and branding fairly consistent.







Though each platform is different, you’ll want to tailor your content accordingly. Here’s what you should do.

Social media can lead to limitless growth for travel bloggers

Step 1: Make an account on each relevant channel. Don’t forget TikTok! This is a viral platform right now with high organic reach. So, you need to get on there to ride the wave.

This was my TikTok account a year ago:

Being on TikTok is very important for how to start a travel blog and become a travel blogger.

And this is my TikTok account now:

In 2022, TikTok is the key to success for how to become a travel blogger.
TikTok is the key to success for how to become a successful travel blogger in 2023.

As you can see, I’ve gained hundreds of thousands of followers on the app in just a year. And more importantly, for the sake of this article on how to become a travel blogger, there’s a link-in-bio feature now that allows you to receive traffic to your website/blog. I get well over a thousand pageviews per month just from TikTok alone!

Step 2: Link to your blog and other social channels whenever possible. Put the link to your travel blog in your bio. Otherwise, consider using something like Link Tree, so you can link to many channels at once.

Step 3: Before publishing any content on these channels, gain an understanding of the platform by consuming content from your niche. For example, type in relevant hashtags (i.e. #TravelBlogger and #TravelPhotography) to find out what similar accounts are posting and talking about.

Step 4: Create informative and engaging travel content. What separates us (travel bloggers) from travel influencers is that we provide lots of unique stories and tidbits. Sure, we want to inspire people with our beautiful photos and videos, but we should also be pairing them with interesting captions and lots of depth.

Step 5: Don’t go crazy about your post analytics. Yes, it’s important, but don’t get bogged down when your posts don’t do well. Eventually, you’ll find your tribe. Just be persistent!

Travel blogging tip: Push blog content on social media

Once you begin publishing articles, you should start sharing them on your Facebook, Twitter, and Pinterest pages. Each of these platforms are great for pushing viral content on blogs, especially Pinterest.

LinkedIn is also a valuable resource for sharing articles, particularly when it comes to sharing travel tips and more professional-style writing. With Instagram, I recommend putting your blog link in the bio, and even updating it occasionally with specific articles that you think would be valuable for your audience. Once you reach 10,000 followers, you’ll even be able to do a “swipe-up” story. I use this feature frequently on my Instagram page.

Again, I know this is an article about how to start a travel blog from scratch (and how to become a travel blogger), but I just want to reiterate the power of social media. You won’t be able to succeed as a travel blogger without an active community on your social media channels. So be sure to give this area proper focus by posting regularly!

Use Instagram to promote and jump start your travel blog. This is one of the top travel blogging tips out there.
Use Instagram to promote and jump start your travel blog.

Write your first travel blog posts

Now that you’ve created the main pages of your site and established a social media presence, you should begin writing blog posts. Lots of them. Though remember…when it comes to travel blogging, quality over quantity is key.

The goal of your travel blog articles

The overarching goal of travel blogging is to “impact” the reader. Whether it be inspiring future adventures, providing actionable travel tips, or both, you should focus on ways to impact the reader in a positive and helpful way.

To do this, you’ll want to write posts that cover a variety of topics you feel comfortable sharing and know a lot about.

These may include sharing your favorite destinations, most insightful tips, or travel hacks that help you travel smarter. They can also be your funniest and craziest travel stories, photo essays, and travel lifestyle recommendations. When selecting subjects like travel tips, be sure you’re answering important questions that are helpful and otherwise add value to the reader. This is what keeps people returning for more.

Be personal with your posts and let your personality shine

As you’re starting out as a travel blogger, the game is tough. It’s hard to build up an audience and get your content shown to lots of people. The top travel bloggers and travel publications monopolize all the top trending keywords and destinations (i.e. 20 Things to Do in London). Moreover, given that your website is new, it takes time for Google to rank you.

To effectively compete as a new travel blogger, you should try keeping your content personal. This means being open and honest. In other words, keeping it real. For example, give updates on where you’ve traveled and things you’ve learned on the road. Perhaps delve into some of your travel failures, as it shows your humanity. Relating with your audience is a huge way to retain users on your travel blog, showing people that there’s a real person behind the articles. Showing your true colors will help you stand out, and allow you to become a successful travel blogger and make money.

What is a travel blogger? Someone who passionately and authentically shows the world around them.
What is a travel blogger? Someone who passionately and authentically shows the world around them.

Focus on SEO sooner rather than later

This is a must if you want to become a successful travel blogger. I wish I focused on Search Engine Optimization (SEO) early on. During my first couple of articles, I tried ranking for keywords like “Barcelona” and “Travel.” I didn’t stand a chance (and I still don’t haha).

To boost your traffic coming from search engines such as Google and Bing, you’ll want to work on implementing a careful and well-thought-out SEO strategy. Thankfully, there are a lot of FREE resources online that touch on this topic. I recommend doing simple google searches and watching YouTube videos to learn the basics.

Here’s a great diagram that explains the needs of SEO at a high level, courtesy of

Mazlow's hierarchy of SEO needs for blogging, one of the keys for how to become a travel blogger.
Image credit: One of the key frameworks for how to become a travel blogger in 2023.

It takes time to see the results of your travel writing

As you begin implementing your travel blog’s SEO strategy, be warned: it will take time to see the results. Like travel blogging in general, SEO is not an overnight, get-rich-quick, type of ordeal. It may take weeks and sometimes months before you start seeing your content indexed on Google. But wait until it does happen. It’s a beautiful sight!

Google organic traffic for my travel blog last summer
Google traffic at a point in time. I never could have imagined having 50 people on my site at once when starting out as a travel blogger.

To help your travel articles rank high on Google, I recommend using Moz Keyword Research Tool and/or Keysearch. These search tools allow you to research keywords for your articles. They also show you how many people are searching for certain terms, how difficult they are to rank for, and any synonyms that people also search for. Here’s what Moz’s free tool looks like for the popular keyphrase: “Things to do in Boston.”

Don’t go into SEO blind. Be sure to take advantage of tools like these!
Don’t go into SEO blind. Be sure to take advantage of tools like these!

If you stick with it and keep up on SEO trends, you’ll eventually see hundreds to even thousands of organic hits a day on your website. This, in turn, will translate into a substantial amount of money in advertising. That’s part of the goal, my friends! But of course, if you want to learn how to become a successful travel blogger and make money, you have to be patient.

The challenges and opportunities of writing travel blog articles

At the beginning, writing articles will be daunting. Not necessarily because of the content, but because of all the add-ons and features you’ll want to incorporate into it. Everything from headers and formatting to photos and videos will take time to customize in your blog posts. These things are time-intensive and require a learning curve. I promise you that soon enough, these travel blogging tasks will become easy and second nature. So, you can fully focus on your craft: writing travel blog articles.

When you’re just starting out, you should aim to publish 1-2 articles a week. When I first began travel blogging, my first several articles were just 500-700 words. Now, I average about 4,000 words a post, but it took a long time to get there.

To get better at your writing craft, be sure to read other bloggers’ articles and online publications.

Starting a travel blog requires a lot of hard work.
Starting a travel blog requires a lot of hard work.

Questions to ask yourself when comparing your travel blog to your competition

What are they writing about?

What experiences do you have that will make you a good writer on a particular topic?

Over time, you’ll be able to incorporate your voice and writing style to similar topics of interest.

Lastly, my best advice is to publish quality over quantity. If you only have the bandwidth to publish one, comprehensive article a week, do that instead of publishing multiple short ones. It won’t be long until you’ve established your style and voice and writing long travel articles will be a breeze!

If you want to learn how to become a successful travel blogger and make money, you have to spend time actively honing your skills. Make it your craft.

Network with travel brands and fellow travel bloggers

When you’re first starting out as a travel blogger, it’s important to network with people in the industry. I didn’t do this for a long time, and I think my progress was much slower because of it.

Go to networking events in your nearest city or attend annual conferences like TravelCon. Start following other travel bloggers, photographers, and influencers, and reach out to them and ask to go shooting with them. Or get a coffee. Building those relationships early on will pay dividends down the road. It will also keep you sane, as the world of travel blogging is tough when you’re on your own. You’ll need to find a travel blogger buddy to share tips, vent about website problems and SEO, and hang out with.

By becoming an active member of the travel blogging community, you’ll be setting yourself up for success.

Met up with a fellow friend and travel blogger Dan (DanFlyingSolo) in London!
Met up with a friend and fellow travel blogger Dan (DanFlyingSolo) in London!

Take a travel blogging course relating to your niche

When you’re starting a travel blog, consider taking courses on a range of topics. This is another one of my biggest regrets as a new travel blogger. I never took a single blogging course, nor did I do any formal trainings because of the upfront costs, etc. I think my path to becoming a successful travel blogger would’ve been much shorter if I had.

I’m only going to recommend one travel blogging course here, which happens to be run by the world’s most famous and successful travel blogger, Nomadic Matt. The course is called Superstar Blogging, and it touches on all the best tips for people just starting out in the blogging world. I met Matt at TravelCon a couple of years ago, and I’m impressed by the blogging empire he’s created. He’s the real deal.

Given that he’s literally the top dog in the industry, I think his courses gives you a good bang for your buck!

For more content on how to create a travel blog, read next: Top 3 Travel Blogging Courses

How to become a travel blogger: invest in yourself with digital tools

In addition to courses, you may want to buy other digital tools to best showcase your blog and social media pages. My good friends Bree and Stephen are wedding photographers who know a thing or two about taking amazing photos! They offer an assortment of digital tools relating to photography/blogging that are incredibly creative and at a great price!

One of the most important lessons about blogging, and self-enhancement in general, is that you have to invest in yourself if you want to be among the best. Particularly if you want to become a successful travel blogger and make money, investing in yourself must be a top priority.

Make money with your travel blog

To keep your travel blogging lifestyle sustainable, you’ll want to find ways to make money.

Just keep in mind, there’s no way to get rich quick by travel blogging. It all takes time and requires some late nights sitting in front of your computer screen. To get there, you need to build a large and authentic audience. This should be your main focus over the first several months of travel blogging.

Starting a travel blog from scratch isn't all hard work. As a travel blogger, you get flexibility to work anywhere and everywhere, including on the floor.
As a travel blogger, you get flexibility to work anywhere and everywhere, including on the floor.

How do you build a large and authentic audience on your travel blog?

Learning how to start a travel blog website from scratch is no easy task.

As stated above, your priority as you’re starting a travel blog should be to create high quality, comprehensive, and thought-provoking content. In essence, you want to add value to your readers.

As you’re starting out, most of your audience will be your close family and friends. But ultimately to make money, you’ll want to branch out much further than that. Creating insightful content on a consistent basis, which hits on unique topics in the travel industry, will help you grow your “base” and create a large and authentic travel community.

Once you get this step down, you can look towards these strategies for making money and monetizing your travel blog.

Best ways to make money as a travel blogger

Now that we’ve gotten the fundamentals down, let’s talk about how to start a travel blog and make money.

There are many, many ways to make money as a travel blogger. It’s all about being creative and finding ways to do it that don’t comprise your values and go off-brand.

I reject most paid partnership inquiries because either A.) the products or services are not useful for me, and B.) I don’t want to come across as one giant ad. Gaining trust and credibility in this industry is hard to gain, and easy to lose.

The most full-proof methods of making money as a travel blogger are by using affiliate programs and website ads. The more traffic you receive, the more money you’re able to make in these two areas. Every reader understands that you need to make money to survive, and it’s okay to sacrifice some of the user experience to make your blog sustainable.

Affiliate programs

As you’re starting a travel blog, one of the best ways to make money immediately is through affiliate marketing programs.

Even if you only have a few readers, you can begin making affiliate income on day 1. Affiliate programs allow you to recommend things like travel gear, photography equipment, apps, hotels, flights, and pretty much everything else.

How do affiliate programs work?

With affiliate programs, you’re given special tracking codes that you embed in your articles and make money whenever people make purchases through them. The commission percentages are typically small (i.e. 5%), but some can be upwards of 40%. Even if the amounts are small, the cash piles up over time. To be successful at this, you should only be recommending products and services that you use anyway. The last thing you’ll want to do is promote products that are off brand or otherwise don’t add any value to your audience.

I recommend getting started with affiliate programs like,, and CJ Affiliate. Other popular affiliate programs include Awin and Get Your Guide. When you’re using affiliate links, make sure they fit naturally into the article. You want them to flow nicely with your content and not be too obtrusive.

As you’re learning how to become a travel blogger and make money, be sure to plan an affiliate strategy around it!

Display ads on your travel blog

Another option to make money as a travel blogger is through ads.

When you’re starting out, the only viable option for your travel blog is Google Adsense. When you gain more traffic, consider going with a full-service ad management company like Mediavine, though it has quite a rigorous application process ( > 50,000 monthly sessions). I didn’t run any ads on my website for a long time because of page speed and user experience considerations. I ultimately decided to do it when my traffic hit 30,000 monthly pageviews and met Mediavine’s requirements at the time (>25k sessions).

The amount of money you can earn on ads really depends on several factors. This includes your niche, the topics of your articles, and the countries where your traffic comes from. For example, luxury travel bloggers typically make more money on ads than budget backpacker bloggers. Advertisers in the US and UK tend to pay more for ad space than those in countries in Asia, for instance.

Focus on building up a large audience first, and then you can think about running ads. It won’t be long until you’re on your way to making money as a travel blogger!

Sponsored blog posts

Sponsored blog posts are another way to make money with a travel blog. Some bloggers can do quite well with this type of arrangement, but there are some important caveats and downsides you should be aware of.

When to ignore a sponsored post inquiry

I rarely partake in sponsored blog posts because I find most inquiries to be spammy and irrelevant for my audience. Poor punctuation and grammar is often a telltale sign that you’ll want to ignore the collaboration offer. Senders are usually looking for backlinks to boost their own sites and don’t have any value to add. Plus, most inquiries aren’t personal at all. Many even spell my name wrong (or don’t use a name when addressing me). In such cases, I don’t take their inquiries seriously, and you shouldn’t waste your time either. Trust me, as you progress in your journey on how to become a travel blogger, you’ll get tons of these emails, too.

When to consider accepting a sponsored post on your travel blog

However, sponsored posts can be great when the brand or organization aligns well with your travel blogging content. In those circumstances, you should have a rate card set up that you can give it to the brand. Most bloggers I know charge between $200-1,000 per sponsored post, but it really depends on how much traffic you get and how much effort (i.e. how many words) are required.

Most of my sponsored blog posts are with destinations, and I package these with my social media coverage. So instead of just using a rate for a sponsored blog post, I pair it with a certain number of Instagram, TikTok, Twitter, and Facebook posts to go with it. In most cases, the brands want you to share the sponsored blog post on your social channels, anyway, so it helps to bundle everything together up front.

Freelance writing

Freelance writing—writing for publications in return for payment— can be a great side hustle. It also gives you some excellent practice for your own site. This gig is especially worthwhile in the early stages of when you’re learning how to start a travel blog from scratch and become a travel blogger.

I’ve done this for a few online publications, including Matador Network. I’ve found that some publications have stringent requirements about the writing style, article length, and subject matters altogether. If you’re new to blogging, freelance writing can be a valuable learning opportunity. For more experienced writers, your decision to do this will likely come down to the money offered and value of the backlinks.

Though freelance writing can be a decent source of income if you’re efficient at pumping out articles, it typically doesn’t pay that well. Typically, the top-notch travel publications pay well, but they’re often very competitive and difficult to get the gigs.

Freelance writing can be a decent way to make money as a travel blogger, but I wouldn’t recommend it to everyone. I’m of the belief that you’re better off working for yourself than for someone else. You want your best travel blogger content to reside on your site, and not somebody else’s.

Thinking of starting a travel blog from scratch, and make money doing it with freedom? One of the pros of travel blogging is being able to work for yourself.
One of the pros of travel blogging is being able to work for yourself.

Brand Ambassadorships

Starting a travel blog requires a lot of work, but over time, opportunities will arise for brand ambassadorships. These are typically annual contracts where you serve as an ambassador for a brand in return for payment and/or free products. For example, many travel bloggers are brand ambassadors for travel gear companies, tour companies, and even destinations. Some travel bloggers who are also good photographers can land brand ambassadorships with camera companies like Canon and Nikon.

Brand ambassadorships are ideal, as they tend to pay really well, and they are long term. As such, it’s a reliable source of income in the travel blogging world.

Selling your skills and knowledge

If you’re a popular content creator and have specialized knowledge of the industry, then you can make quite a bit of money selling your skills and knowledge.

The reality is that travel blogging is a tough industry to crack, and there’s no instant gratification to it. To help speed up the process of becoming a successful travel blogger, it’s important for new bloggers to invest in themselves to learn insider tips and tricks.

I also provide mentorship and guidance for people trying to enter the travel blogging space. If you’re interested in mentorship or specific expertise relating to anything in this article, feel free to check out my Work With Me page for more details!

Learning how to start a travel blog from scratch and get paid? As a travel blogger, you're expected to get your feet wet in places before everyone else.
As a travel blogger, you’re expected to get your feet wet in places before everyone else.

Selling your photos and videos

Starting a travel blog isn’t just about writing, photos are another great way to document your adventures.

This is not a super common way of making money for travel bloggers, but if you’re into travel photography and videography, you should consider it.

There are lots of websites out there where you can sell stock photos and videos, including Adobe Stock, Shutterstock, and Alamy. This is a form of passive income, where you don’t really have to do anything other than upload your photos onto different sites, and you’ll receive payment when people download them.

Additionally, travel brands and destinations sometimes pay for this type of content. For example, tourist boards have used my photos in tourist brochures in return for payment.

To make money, travel bloggers can sell their best work (i.e. photos and video).

Another way of making money as a travel blogger is by selling prints on your own website using image galleries and plugins like WooCommerce. Making this a priority really depends on how confident you are with your photography skills.

You can also sell your photography-related products on sites like Etsy. Here’s my Etsy shop, which contains my favorite prints from my travels around the world!

Nubble Lighthouse Print on Etsy - Jon Miksis

Paid press trips, social media posts, and more

Starting a travel blog requires patience, but eventually the opportunities present themselves.

As a travel blogger, you can partake in press trips and other collaboration opportunities with destinations, hotels, and tour companies.

Starting out, most of these opportunities are unpaid (i.e. a couple of free nights at a hotel). However, the bigger you get, the more paid press trips and familiarization tours you’ll be invited to.

As you’re starting out your journey on how to become a travel blogger, expect to do unpaid gigs. This will help cement your reputation and build connections and a portfolio. Once you establish yourself, you’ll realize that your time and work is super valuable, and you should be compensated for it.

Press Trips have given me the incredible opportunity to experiences and ways of life much different than my own. It also allows me to learn how to start a travel blog and get paid.
Press Trips have given me the incredible opportunity to experiences and ways of life much different than my own.

How to start a travel blog and make money: Sell products that will benefit your community

As your popularity grows as a travel blogger, consider writing a book and/or selling merchandise. In the past, I’ve used to promote clothing attire and other travel gear. There are plenty of other sites out there that do the same thing – be creative!

Travel gear for bloggers
How to be a travel blogger and make money? Sell merch!

Stay committed and consistent with your travel blogging

Travel blogging for beginners, take note: Building a successful travel blog is a rewarding but gradual process. It requires a consistent approach. Here’s why staying committed and consistent is vital and how you can achieve it:

1. Regular Posting Schedule:

  • Establish a regular posting schedule that suits your lifestyle and audience’s expectations. Whether it’s once a week or three times a month, consistency helps readers know when to expect new content.
  • Use scheduling tools if necessary to ensure that posts go live on time, even when you’re traveling or busy.

2. Quality Over Quantity:

  • Focus on producing high-quality content rather than rushing to publish as much as possible. Well-researched, engaging, and visually appealing posts will resonate more with your readers.
  • Take the time to edit, proofread, and optimize each post for the best reader experience.

3. Engage with Your Audience:

  • Respond to comments, emails, and social media interactions. Building relationships with your readers encourages loyalty and community.
  • Ask for feedback and encourage readers to share their thoughts and experiences.

4. Stay True to Your Niche and Voice:

  • Avoid chasing trends that don’t align with your blog’s theme or your authentic voice. Readers are drawn to genuine content that reflects your unique perspective and passion.
  • Revisit your blog’s mission and goals regularly to ensure you’re staying on track.

5. Adapt and Learn:

  • The blogging landscape is continually evolving. Stay committed to learning new skills, adapting to changes in technology, and keeping up with industry best
  • Wondering how to create a travel blog that will thrive in the long term? Invest in courses, attend conferences, or join blogging communities to continue growing and improving.

6. Take Care of Yourself:

  • Avoid burnout by setting realistic goals and taking breaks when needed. Your well-being is essential for maintaining creativity and enthusiasm.
  • Balance your blogging efforts with other life commitments and hobbies.

7. Celebrate Milestones and Reflect:

  • Acknowledge and celebrate achievements, no matter how small. Reflecting on your progress helps maintain motivation and focus.
  • Regularly review your analytics and reader feedback to understand what’s working and where you can improve.

Staying committed and consistent in your blogging journey is about more than just publishing regular posts. It’s about maintaining quality, building relationships, staying true to your vision, continuously learning, and taking care of yourself. By embracing these principles, you can build a travel blog that thrives over the long term. You’ll also resonate with your readers and fulfills your travel blogging goals.

Other things to know before you start a travel blog

Even if you follow all the key steps for setting up a travel blog, there’s one last thing needed to ensure you’ll become a successful travel blogger. You’ll want to make sure that your expectations align with reality. Most bloggers quit after a short time because they underestimate the amount of effort required to succeed. Here are some things to know before you start your travel blog and become a travel blogger.

Travel blogging is a lot of work

If your goal is to make a lot of money doing this, and even be able to fund your travel adventures, then you should know that travel blogging requires a lot of time and effort. I spend more time in front of a computer screen now than I did in my desk job.

Though I have a lot of fun doing this, travel blogging is a lot of work! The sooner you figure this out, the more likely you will be to succeed in becoming a travel blogger.
Though I have a lot of fun doing this, travel blogging is a lot of work! The sooner you figure this out, the more likely you will be to succeed in becoming a travel blogger.

Diversify your content

Early on, you should begin testing the waters to see what content sticks and what doesn’t. Instead of just writing travel guides or listicles, it’s a good idea to diversify your content and touch upon lots of different subjects and geographies. I also recommend using keyword research tools like Moz to see what queries people use when they research certain subjects.

Your first posts will not be your best

It’s funny to look at my first blog articles now to see how bad I was at it. “Omg why did I write that?!”

Starting a travel blog is tricky, and I simply didn’t know how to write like a true blogger. I wrote very long-winded sentences and didn’t really know how to capture the reader’s attention. But I kept writing anyway, and didn’t get obsessed about the quality of my work nor trying to achieve perfection. Trust me, it gets much easier the more you do it. Practice makes perfect as you’re learning how to become a travel blogger.

Sometimes you will fail. But that’s normal!

I’ve accidently taken down my website. I’ve wrote long evergreen articles that were total duds. Redesigned my website layout, only to find out that it didn’t improve the user experience. Failure happens, and you should embrace it. It stinks to waste time and money on these types of projects, but failure is a great learning opportunity. These things have taught me what not to do, which is invaluable. Through failure, I’ve learned to understand and prioritize the things that matter most. If you believe in yourself and your mission as a travel blogger, you’ll be able to move on from failures unscathed.

Create value for your readers

Travel blogging isn’t just about sharing your personal experiences, it’s also about helping others. In my articles, I always strive to add value to help others travel cheaper and smarter. Whether it’s providing travel inspiration and interesting information about destinations or giving insightful tips to make traveling more efficient and hassle-free, providing value for your readers goes a long way as a travel blogger. Before writing an article, ask yourself these questions:

Is the topic relevant to my target audience?

Am I answering questions that help people achieve something?

If the answer is yes, then keep going. You’re well on your way to becoming a successful travel blogger. If no, add some juicy details with lessons and takeaways that will benefit your reader in some way. The last thing you want to do is just make it about yourself; leaving no room for the readers to put themselves in your shoes and gain valuable insights from your content. Add value to your readers, and you’ll be rewarded.

Love what you do

If you love traveling, and you want to share your experiences and tidbits with the world, you’ll thrive as a travel blogger. Passion is contagious, and I think it’s the biggest driver for building an authentic travel community. This is absolutely crucial while you’re learning how to become a travel blogger.

Frequently asked questions (FAQs) about how to become a travel blogger

Looking for more tips on how to create a travel blog? Here are some common questions around how to start a travel blog in 2023.

Q: What is a travel blog?

A: To answer this question, first we must answer this: what is a travel blogger? This is someone who enjoys (and earns from) sharing travel experiences. While travel bloggers are primarily travel writers, many are also Instagram influencers who document their adventures via photos and videos. As such, a travel blog is a personal website dedicated to collecting and sharing travel insights with a broader audience.

Q: Is travel blogging saturated?

A: Travel blogging is indeed a popular and competitive field, leading many to describe it as “saturated.” The rise of travel blogs, social media influencers, and easily accessible platforms for sharing travel experiences has created a crowded space. However, this doesn’t mean that there’s no room for new voices or opportunities for success. Here’s a closer look at the situation:

Challenges in Travel Blogging:

  1. Competition: With many existing travel blogs, standing out can be challenging, especially when covering popular destinations or general travel tips.
  2. Changing Algorithms: Search engines and social media platforms frequently update their algorithms, affecting visibility and reach.
  3. Monetization: With many bloggers vying for the same affiliate programs, sponsorships, and advertising opportunities, earning money can be competitive.

Opportunities in Travel Blogging:

  1. Niche Focus: By focusing on a specific niche, such as solo female travel, eco-friendly travel, or a particular region, you can attract a dedicated audience that’s interested in your unique perspective.
  2. Quality Content: Providing valuable, well-researched, and engaging content can set you apart from generic or superficial blogs.
  3. Authenticity: Building a genuine connection with your audience and sharing personal insights and stories can create loyal followers.
  4. Utilizing Multiple Platforms: Leveraging various platforms like YouTube, Instagram, podcasts, and newsletters can help you reach different audiences and diversify your content.
  5. Adapting to Trends: Staying up-to-date with travel trends and adapting your content to meet current demands (such as focusing on local travel during global travel restrictions) can keep your blog relevant.

While travel blogging is undoubtedly a competitive field, it’s not saturated in a way that precludes success. Passionate and dedicated bloggers who find a unique angle, consistently produce high-quality content, and actively engage with their audience can still carve out a space for themselves.

Q: Should I start a travel Instagram page or a travel blog?

A: Both. Social media is very powerful. It’s a place where travel bloggers should be spending much of their energy and focus. However, you shouldn’t solely rely on social platforms. Since you don’t “own” sites like Instagram, Twitter, and Facebook, you don’t have any control over them. If they disappear tomorrow, you’ll be left with nothing. That’s why I always recommend starting a travel blog. It’s a business you own and have control over.

In the world of travel blogging, social media, while super important, is not king. You should use it to your advantage and keep your brand consistent across all platforms.

Travel blogging and travel Instagramming are two totally different things
Travel blogging and travel Instagramming are two totally different things

Q: Are travel blogs profitable?

A: While it’s feasible for travel blogs to be profitable, it’s important to approach the idea with a healthy dose of realism. Starting a blog of any kind requires a significant investment of time, energy, and often money. It’s not uncommon for new bloggers to pour their heart and soul into their content, only to find that their blog is not as profitable as they had hoped.

That being said, there’s a huge opportunity to be profitable with blogging! With hard work, dedication, and a little bit of luck, it is possible to turn a travel blog into a mega profitable venture. Successful travel bloggers often monetize their blogs through a combination of advertising, sponsored content, and affiliate marketing. Some even go on to write books, host tours, or create other products and services related to travel.

So, to sum up: while it’s not easy, it is possible to turn a travel blog into a profitable enterprise. Just be prepared to put in the work, and don’t be afraid to pivot and try new things if your initial efforts aren’t paying off. And most importantly, make sure to have fun along the way! After all, if you’re not enjoying yourself, what’s the point?

Q: Is it too late to start a travel blog in 2023?

A: Of course not! This is a very transient industry, and people are coming and going all the time. There will always be a place for quality content creators, including travel bloggers, so get started today and be prepared for the long haul!

Q: I don’t enjoy writing, but I’m a decent photographer and love the thought of being a travel blogger. Is there a place for me in all this?

A: Yes, but it really depends on your passion for travel and how much you’re willing to invest in your website (and business). You can hire guest writers to help you with the writing piece, but to some extent, you’ll want to proofread and make sure you’re able to incorporate your voice and style into the content on your website. There are some big travel blogs out there where the owners aren’t writers, and they outsource these functions to freelance folks. It can work out well, but make sure it’s financial sustainable, which it may not be when you’re first starting out as a travel blogger. (PS: writing a guest post on other travel blogs is a great way for you to gain exposure, so you should work on your writing skills even if it isn’t your main focus).

Writing is a key component of travel blogging for beginners
Writing is a key component of travel blogging for beginners

Q: How to start a travel blog without traveling?

A: You don’t have to be a full-time traveler to become a successful travel blogger. On the contrary, you can work from just about anywhere, including your basement, and easily get ahead of the stereotypical travel bloggers that are jetsetting all the time. All you need is a passion for learning about interesting places and writing about them. The traveling part, though helpful, isn’t obligatory by any means.

Q: Do You Need Equipment to Start a Travel Blog?

A: Well, it depends on what you consider “equipment.” If by equipment you mean things like a laptop, a camera, and an internet connection, then yes, you’ll definitely need those things. You can’t exactly blog from the middle of nowhere without some basic tech!

For more specific recommendations, here are a few items that might come in handy:

  • A good quality camera: Whether it’s a fancy DSLR (here’s mine) or just a smartphone, you’ll want something to capture beautiful travel photos.
  • A reliable laptop: You’ll need something to write your blog posts, so a laptop is essential. Just make sure it’s lightweight and portable, so you can take it with you on all your adventures. I use the Macbook Air and I love it!
  • A comfortable pair of shoes: Okay, this might not technically be “equipment,” but trust me, you’ll want a good pair of shoes when you’re on the go. You never know when you’ll need to hike to that hidden waterfall.
  • A sense of adventure: Last but not least, you’ll need a desire to go on adventures and explore new places. Without that, a travel blog just wouldn’t be the same!
Gear like laptops are important for travel bloggers
Gear like laptops are important for travel bloggers

Q: Why did you start a travel blog and become a travel blogger?

A: I love traveling, meeting new people, learning about destinations, and writing about it all. This is such a rewarding industry, and you encounter new things every day! More details on my About page.

Share your passion of traveling with others.
How to be a travel blogger? Share your passion of traveling with others.

Q: Do I Need Technical Skills to Start a Travel Blog?

A: Do you need technical skills to start a travel blog? Well, it’s not exactly rocket science, but it might feel like it at times! Starting a blog does require some technical skills, but don’t let that scare you.

First and foremost, you’ll need to know how to use a computer and navigate the internet. From there, you’ll need to familiarize yourself with blogging platforms like WordPress or Squarespace. These platforms make it easy to create and customize your blog, so you don’t need to be a coding wizard.

That being said, having some basic coding skills can certainly come in handy. For example, knowing how to use HTML and CSS can help you customize the design and layout of your blog. But don’t worry, there are plenty of online resources and tutorials to help you learn these skills.

Overall, the most important thing is having a passion for travel and a desire to share your experiences with others. As long as you have those things, you can pick up the technical skills along the way. Happy blogging!

Q: How to start a travel blog website with no money?

A: You don’t have to travel far and wide to start a travel blog. On the contrary, you can start a travel blog by spending very little money and staying local. In fact, there is a very high demand right now for local travel bloggers to showcase their own communities. Local tourism boards tend to gravitate towards “local guides” to highlight the lesser known hidden gems in a destination. However, if you do want to blog about international destinations, you can leverage research online and keep your travels (and budget) to a minimum. Reach out to a tourism board of a destination you’d like to visit, and hopefully they will help you subsidize the cost of your trip.

The best travel experiences are free
The best travel experiences are free

Q: How much does it cost to start a travel blog?

A: With a free theme and hosting plan, you can expect to pay almost nothing for your travel blog. However, if you want to stand out and become a serious travel blogger, expect to pay around $100 your first year, and as you learn and grow, you can add more premium features to your website. As mentioned above, taking blogging courses is a great idea as well. It’s important to invest in yourself, especially early on when you’re starting a travel blog!

Q: Is travel blogging easy?

A: Ha! Good one. No, no it is not easy. In fact, it’s probably one of the most difficult things you’ll ever do. Just kidding (kind of).

In all seriousness, travel blogging can be a lot of work. It requires a lot of time, effort, and dedication to create high-quality content, build an audience, and monetize your blog. You’ll also need to be a jack-of-all-trades, handling everything from writing and editing to photography and social media.

That being said, it can also be extremely rewarding. If you love travel and have a passion for writing, a travel blog can be a great outlet for sharing your adventures with the world. Plus, it’s a pretty cool feeling to see your words and photos out there in the big, wide internet.

So, to sum up: no, travel blogging is not easy, but it can be a lot of fun and a great way to share your love of travel with others. Just be prepared to put in the work and enjoy the ride!

Q: How much money do you make from a travel blog?

A: The income from a travel blog can vary widely based on several factors, including the blog’s niche, audience size, content quality, monetization strategies, and the amount of time and effort invested. Here’s a breakdown of potential earnings and influencing factors:

  1. Starting Out (0-1 year):
    • Many new travel blogs may not generate significant income in the first year as they’re building content, audience, and credibility.
    • Earnings might range from nothing to a few hundred dollars per month.
  2. Intermediate (1-3 years):
    • With consistent effort, quality content, and effective monetization, a travel blog might earn anywhere from a few hundred to a few thousand dollars per month.
    • Building partnerships, growing an email list, and diversifying income streams can contribute to growth.
  3. Established (3+ years):
    • Well-established travel blogs with a strong brand and loyal audience might earn a full-time income, ranging from several thousand to tens of thousands of dollars per month.
    • Some top travel bloggers even report six-figure annual incomes.

Key Factors Influencing Income:

  • Traffic: More visitors generally mean more opportunities for revenue, whether through advertising, affiliate marketing, or product sales.
  • Monetization Strategies: Utilizing various income streams such as sponsored posts, affiliate marketing, display ads, selling products or services, and freelance writing can boost earnings.
  • Niche and Audience Engagement: A well-defined niche and engaged audience can lead to higher conversion rates for affiliate products and more valuable partnerships with brands.
  • Content Quality: High-quality, unique, and valuable content can attract and retain readers, leading to more income opportunities.
  • SEO and Marketing Efforts: Effective search engine optimization (SEO) and marketing can increase visibility and traffic, leading to higher earnings.
  • Investment: Spending money on professional design, quality equipment, advertising, or education can lead to a more polished blog and potentially higher earnings.

It’s essential to recognize that blogging, especially in a competitive field like travel, often requires substantial time and effort before generating significant income. Success is typically tied to the quality of the content, the blogger’s expertise in marketing and monetization, and the ability to adapt and grow with the ever-changing online landscape. Building a travel blog solely for the purpose of making money can be challenging. However, for those passionate about travel and sharing their experiences, it can become a rewarding career or side income.

How to start a travel blog website from scratch and make money in 2023

I hope you enjoyed reading my article on how to start a travel blog from scratch and get paid in 2023! At over 10,000 words, this is the longest blog post I’ve ever written as a travel blogger (by far!). I just couldn’t put the pencil down, as this is a topic that I’m very passionate about and I want to help YOU become a successful travel blogger. This is truly a dream job, and I want you to experience this too.

If you have any questions on items I may have left out, please leave a comment below and I’ll continue to update this post with more information to help you on this journey.

Happy Travels!


Disclosure: Some of the links in this article are affiliate links, where I earn commission from qualifying purchases at no cost to you. I only recommend products and companies I use and trust, and the income goes towards maintaining my travel website and social channels.

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