Wisconsin in winter is like stepping into a frosted postcard—snow-covered forests, charming small towns, and a crisp chill that makes everything feel alive. The serene beauty of the state in this season is like no other. Whether you’re gliding across frozen lakes, exploring the icy wonders of the Apostle Islands, or sipping a hot drink by a crackling fire after a day on the slopes, there’s a unique magic to winter here that captivates everyone. From snowshoeing through tranquil woods to cozying up in charming lodges, Wisconsin winter has it all. Let’s dive into 12 must-do experiences that will make your winter getaway to Wisconsin bucket-list worthy!
Guest Post by Jill Toth from out-spiration.com
Outdoor Activities in Wisconsin during the Winter
Freezing temperatures and several feet of snow make for a great Wisconsin winter. With over 60 state parks, nature preserves, and abundant open spaces, this Midwestern state is the epitome of outdoor adventure. Here are the top outdoor activities and things to do in Wisconsin in the winter.
1. Ice Fishing
With 15,000 lakes across Wisconsin, ice fishing is a winter tradition. Once the ice thickens to about four inches, anglers set up their portable ice shanties and drill holes in search of walleye, perch, and northern pike. Popular spots like Lake Winnebago and Chequamegon Bay turn into frozen fishing villages, with anglers gathering around heated huts, swapping stories, and cooking fresh fish over portable grills.
I tried ice fishing at Green Bay’s Door County, and nothing beats the thrill of pulling a walleye through the ice while bundled up in layers. Local bait shops rent out gear and even offer ice fishing tours, making it accessible for beginners. Pack up a thermos of hot cocoa, bring your fishing license, and prepare for a relaxing yet rewarding experience on Wisconsin’s frozen waters.
2. Snowmobiling – A Top Winter Activity in Wisconsin
Wisconsin boasts over 25,000 miles of groomed snowmobile trails, making it one of the best states for winter riders. From the Northwoods’ frozen forests to the rolling driftless hills of southwest Wisconsin, the terrain varies, ensuring exciting rides for all skill levels. The trails connect small towns where riders stop at cozy taverns and diners for warm meals and local brews.
One of the best rides is the Eagle River trail system, known as the “Snowmobile Capital of the World,” where annual races and festivals attract thousands of enthusiasts. I once rode through the Nicolet National Forest after fresh snowfall, and the feeling of carving through powdery trails while the sun glistened on the trees was unforgettable. Whether you own a sled or rent one, snowmobiling in Wisconsin is pure winter adventure.
3. Snowshoeing
Walking through Wisconsin’s winter landscapes is best done with snowshoes, a 6,000-year-old mode of travel that’s now a beloved recreational sport. The state’s numerous state parks, forests, and preserves offer miles of scenic trails, from the Ice Age National Scenic Trail, which winds through glacially carved terrain, to the Nine Mile Forest Recreation Area near Wausau, known for its well-groomed paths. Snowshoeing is beginner-friendly, requiring no experience—just insulated boots and warm layers.
One of my favorite places to snowshoe is Devil’s Lake State Park, where the frozen lake and snow-draped bluffs create a surreal winter setting. Guided moonlit snowshoe hikes at parks like Kettle Moraine State Forest let you explore glowing trails under a starry sky. Many places, including Peninsula State Park, offer snowshoe rentals and warming shelters. Whether trekking through deep snow or following a well-packed trail, snowshoeing is an unforgettable way to experience Wisconsin’s winter magic.
4. Ice Skating is Among the Best Winter Things to Do in Wisconsin
With thousands of lakes transforming into natural skating rinks, Wisconsin is a paradise for ice skaters. Popular spots like Lake Mendota in Madison and Lake Geneva’s Winterfest rink provide smooth ice and scenic backdrops. For a more urban experience, Red Arrow Park in Milwaukee offers a downtown rink with skate rentals, surrounded by twinkling city lights and festive decor.
One of the most unique places to skate is The Edgewater in Madison, where you can glide across a lakeside rink with views of the Capitol building, followed by hot chocolate at the cozy outdoor fire pits. Some parks, like Tenney Park in Madison, even offer hockey rinks for those who want a more competitive edge. If you’re lucky, you might catch an impromptu pond hockey game at local lakes like Minocqua or Eagle River, where skating is as much about community as it is about fun.
5. Nordic (Cross-Country) Skiing
Cross-country skiing is one of the best ways to explore Wisconsin’s rolling landscapes and dense forests in winter. With hundreds of miles of groomed trails, skiers can glide through areas like the Birkie Trail in Hayward, which hosts the American Birkebeiner, the largest cross-country ski race in North America. The trail’s skate and classic ski lanes make it ideal for both beginners and seasoned skiers.
For an easier ride, Minocqua Winter Park offers over 50 miles of scenic loops, including kid-friendly trails and candlelit night skiing. More advanced skiers can test their endurance at Blue Mound State Park, where challenging steep inclines reward you with breathtaking hilltop views. I once skied the trails at Lapham Peak, and the groomed tracks winding through snow-covered pines made for a peaceful yet invigorating experience. Rentals and lessons are available at most ski centers, making Nordic skiing an accessible winter sport for all ages.
6. Downhill Skiing – One of the Best Things to Do in Wisconsin in the Winter
While Wisconsin doesn’t have towering peaks, it still offers great downhill skiing at over 30 ski resorts. Granite Peak in Wausau is the state’s largest ski area, featuring 75 runs, 700-foot vertical drops, and high-speed lifts for skiers and snowboarders alike. Other favorites include Devil’s Head and Cascade Mountain, both offering a mix of gentle beginner slopes and steep expert runs.
For a unique experience, try night skiing at Wilmot Mountain, where the glowing slopes and crisp air make for an exhilarating ride. I once spent an evening there, and racing down the illuminated trails while the snow sparkled under the lights was unforgettable. Families will love Christmas Mountain Village, where ski lessons and tubing hills provide a fun introduction to winter sports. Many resorts, including Tyrol Basin near Madison, offer terrain parks with jumps and rails, making skiing and snowboarding in Wisconsin exciting for all levels.
Winter Festivals in Wisconsin
If outdoor recreation does not pique your interest, consider attending some of Wisconsin’s Winter Festivals. Fireworks, bonfires, food, music, the list goes on and on. Here are five of the best festivals in Wisconsin in the winter.
7. Snowflake Ski Jump Tournament – Westby
Each February, Westby hosts the Snowflake Ski Jump Tournament, drawing ski jumpers from across the globe. The Snowflake Ski Club’s 118-meter hill, one of the largest in the U.S., provides an exhilarating stage for athletes soaring over 300 feet through the air at speeds reaching 50 mph. Spectators gather around roaring bonfires, sipping hot cocoa and Wisconsin craft beer, cheering on competitors under the winter night sky.
I attended this event a few years ago, and the adrenaline of watching jumpers take flight was unmatched. The mix of Norwegian traditions, local pride, and thrilling performances makes this a winter highlight. Arrive early to secure a good spot and experience the festival atmosphere, complete with food vendors, live music, and fireworks. Whether you’re a ski enthusiast or just love a high-energy winter spectacle, this tournament is a must-see.
8. U.S. Snow Sculpting Championship & Winterfest – Lake Geneva
Lake Geneva’s Winterfest hosts the only national snow sculpting championship in the U.S., where 15 teams carve massive, intricate snow sculptures over 72 hours. Held on the frozen shores of Geneva Lake, the event draws thousands of visitors eager to see everything from mythical creatures to elaborate cityscapes crafted from blocks of snow.
Beyond the sculptures, downtown Lake Geneva transforms into a winter playground with an ice sculpture walk, bonfires on the beach, and family-friendly activities. I visited last year, and seeing artists turn simple snow into breathtaking works of art was unforgettable. At night, the sculptures are illuminated, giving them an almost magical glow. Pair the lovely experience with a warm cup of hot cider from a local café, and you’ve got a perfect winter day in Wisconsin.
9. The American Birkebeiner – Hayward
Known as the “Birkie,” the American Birkebeiner is the largest cross-country ski race in North America, with over 10,000 participants competing in races ranging from 5K sprints to the grueling 55K classic race. The event, inspired by a Norwegian legend, takes skiers through the stunning woodlands of northern Wisconsin, with Main Street in Hayward transformed into a lively finish line filled with cheering crowds, live music, and food vendors.
Even if you’re not a skier, the Birkie atmosphere is infectious. I joined as a spectator and was amazed by the energy of the crowd, the determination of the athletes, and the sheer spectacle of hundreds of skiers gliding through the snow. The event also includes fat tire bike races, skijoring (dog-assisted skiing), and a giant ski race where teams of six ski on one massive set of skis—hilarious and entertaining to watch!
10. Hudson Hot Air Affair – Hudson
For a breathtaking winter spectacle, the Hudson Hot Air Affair is a must-see. Each February, dozens of colorful hot air balloons fill the sky over St. Croix Valley, creating a stunning contrast against the snow-covered landscape. While balloon rides aren’t offered to the public, visitors can watch mass ascensions, take part in the moonlight balloon glow, and enjoy winter-themed activities.
The event also features parades, ice carving demonstrations, and a torchlight procession. I attended last year, and seeing the balloons illuminated against the night sky was magical—it’s an experience you don’t want to miss. If you’re visiting, bundle up and bring a thermos of hot chocolate—the early morning ascensions can be chilly but absolutely worth it. Hudson’s charming downtown also offers great spots for warm meals and local shopping after a day of winter fun.
11. Book Across the Bay – Ashland/Washburn
One of Wisconsin’s most unique winter races, Book Across the Bay is a 10K night race that takes place on the frozen surface of Lake Superior, connecting Ashland and Washburn. The entire route is lit by over 1,000 candles, creating an almost otherworldly glow as skiers and snowshoers traverse the ice under the stars.
The event caters to all skill levels, from competitive racers to families enjoying a relaxed trek across the bay. I participated in this race once, and the experience of gliding across the ice with nothing but candlelight and the sound of skis on snow was surreal. Post-race, participants gather around bonfires with hot drinks and local food vendors, making it a perfect mix of sport and winter camaraderie. It’s a race like no other in the Midwest.
These are only some of the many winter festivals held in Wisconsin in the winter. For more information on other events like these, check out 15 of the Greatest Winter Festivals in Wisconsin.
Coolest things to see and do in Wisconsin in the winter
America’s Dairyland provides ample outdoor adventures and family-friendly festivals throughout the winter season. Although Wisconsin’s winter weather may make you want to go into hibernation, do yourself a favor and try something new. Now is the time to get outside and test your limits. Seek adventure in Wisconsin during this winter season. You’ll instantly see why it’s one of America’s best hidden gems.
Read next: Top Vacation Rentals in the Midwest
ABOUT THE AUTHOR: Jill Toth is a freelance content creator specializing in travel and outdoor recreation. A Wisconsin native turned Colorado adventure guru, she is very passionate about the outdoors and connecting people with nature which is what she tends to focus on in her writing. Follow Jill’s adventures on her blog at out-spiration.com.
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