Discover Tulum: 12 Absolutely Epic Experiences and Attractions

Tulum is the ultimate escape—a beachside paradise where crystal-clear waters meet the ancient wonders of the Mayan world. Picture yourself waking up to the sound of waves crashing, taking a refreshing dip in a hidden cenote, and then exploring the iconic Tulum Ruins. Having spent time here, I can tell you this: Tulum has a way of drawing you in. From lush jungles to vibrant nightlife, the energy here is absolutely contagious. Let’s dive into 12 must-see spots in Tulum!

Best Places to Visit in Tulum

Visiting Tulum? Swim in the breathtaking Gran Cenote, explore the ancient Tulum Ruins overlooking the Caribbean, or unwind on the pristine sands of Playa Paraiso. Discover the vibrant nightlife on Tulum Beach Road, practice yoga at a beachfront retreat, or indulge in fresh seafood at a jungle-side restaurant. Whether you’re here for adventure, relaxation, or culture, Tulum is the ultimate tropical vacation.

1. Tulum Ruins

Perched on a cliff overlooking the Caribbean, Tulum Ruins is one of the most breathtaking archaeological sites in Mexico. Walking through the well-preserved structures, like El Castillo and the Temple of the Frescoes, gives you a glimpse into the ancient Mayan world. The ruins aren’t just historically significant—they offer some of the most stunning ocean views in Tulum. The site can get crowded, so arriving early in the morning gives you a more peaceful experience and cooler temperatures for exploring.

One of my favorite moments here was taking the staircase down to the secluded beach beneath the ruins. Swimming in the clear blue waters with the ancient structures towering above felt surreal. Whether you’re fascinated by history or just want a unique backdrop for your photos, Tulum Ruins is a must-visit. Don’t forget sunscreen and plenty of water—the sun here is intense!

2. Cenote Dos Ojos

If you’re looking for an unforgettable snorkeling or diving experience, Cenote Dos Ojos should be at the top of your list. This massive underground cavern is named “Two Eyes” because of its two circular sinkholes connected by a stunning underwater cave system. The crystal-clear waters allow you to see intricate stalactites and stalagmites, making it one of the most visually striking cenotes in the Yucatán Peninsula. Guided diving tours take you through The Bat Cave, a pitch-dark chamber where bats hang overhead while divers explore the depths below.

I tried snorkeling here, and even without scuba gear, the views were incredible. Sunlight streaming through the water creates a mesmerizing glow, and the silence underwater makes it feel like another world. If diving isn’t your thing, you can still swim and float in the cenote’s refreshing waters. It’s a peaceful escape from Tulum’s heat and a must-visit for nature lovers.

3. Sian Ka’an Biosphere Reserve

For a truly wild and immersive experience, Sian Ka’an Biosphere Reserve offers a mix of untouched nature, wildlife encounters, and breathtaking landscapes. A UNESCO World Heritage Site, this vast protected area is home to mangroves, wetlands, tropical forests, and the Mesoamerican Barrier Reef. Boat tours through the biosphere give you a chance to spot dolphins, manatees, and exotic birds while learning about the region’s delicate ecosystem. If you’re up for adventure, you can even float down ancient Mayan canals that were once used for trade.

I took a guided tour here, and it was one of the most peaceful experiences I’ve had in Tulum. Drifting through the clear waters, surrounded by nothing but nature, was a stark contrast to the busy beaches. Whether you’re kayaking, birdwatching, or just soaking in the views, Sian Ka’an is a must for anyone who appreciates nature’s raw beauty.

4. Playa Paraíso

Tulum has plenty of beautiful beaches, but Playa Paraíso stands out as one of the most stunning. With its soft white sand and crystal-clear turquoise waters, it looks like a postcard come to life. The beach is public, but it’s well-maintained, with nearby beach clubs offering food, drinks, and sun loungers. Whether you want to swim, sunbathe, or just relax under a swaying palm tree, this beach delivers the ultimate tropical experience.

I spent an entire afternoon here, alternating between dips in the ocean and sipping fresh coconut water from a beach vendor. The vibe is laid-back, and unlike some of Tulum’s more crowded beaches, you can always find a quiet spot. If you’re looking for the perfect beach day, Playa Paraíso is an easy choice. Arrive early for the best spots and don’t forget your sunscreen!

5. Coqui Coqui Perfumeria

Tucked away in Tulum, Coqui Coqui Perfumeria is more than just a shop—it’s an experience for the senses. This boutique perfumery specializes in handcrafted scents inspired by the Yucatán Peninsula, with fragrances blending tropical florals, citrus, and earthy notes. Each bottle captures the essence of Tulum, making it the perfect souvenir or gift. Beyond perfumes, they also offer luxury skincare products and scented candles, all made with natural ingredients.

I walked in expecting a quick visit but ended up staying longer, drawn in by the elegant decor and soothing atmosphere. The staff even helped me create a custom scent, making it a personal and memorable experience. If you love unique fragrances or just want a break from the beach, Coqui Coqui is a must-visit. Plus, the shop’s chic design makes it a great spot for a quick photo.

6. Tulum Art Club

For a taste of Tulum’s creative scene, Tulum Art Club is the place to be. This vibrant space doubles as an art gallery and café, showcasing works from both local and international artists. The rotating exhibits feature everything from contemporary paintings to Mayan-inspired sculptures, giving you insight into the region’s artistic culture. If you’re looking for something interactive, the club also hosts workshops, live music, and community events where travelers and creatives come together.

I stopped by for a coffee and ended up chatting with one of the resident artists about their latest piece. The relaxed vibe and open-concept space make it easy to linger, whether you’re admiring the art or working on your laptop. Whether you’re an art enthusiast or just looking for a laid-back hangout, Tulum Art Club is a hidden gem worth visiting.

7. Casa Malca

Once a mansion rumored to belong to Pablo Escobar, Casa Malca is now a luxurious beachfront hotel and art-filled retreat. The property blends modern design with historical intrigue, featuring bold contemporary art, hidden passageways, and Instagram-worthy installations. Even if you’re not staying here, you can visit the beach club, enjoy cocktails at the rooftop bar, or explore the eclectic collection of sculptures and paintings scattered throughout the property.

I visited for brunch and was blown away by the mix of opulence and mystery. Walking through the grand hallways, you’ll see everything from vintage furniture to avant-garde art pieces. The beach itself is equally stunning, with soft sand and private cabanas for guests. Whether you’re here for a drink, a meal, or just to soak in the unique ambiance, Casa Malca offers an unforgettable experience.

8. Gitano

If you’re looking for an unforgettable dining and nightlife experience in Tulum, Gitano is the place to be. This jungle restaurant and mezcal bar is known for its bohemian atmosphere, twinkling fairy lights, and lively energy. The menu features Mexican-inspired dishes cooked over an open fire, from smoky grilled meats to fresh ceviche. The cocktail list is just as impressive, with expertly crafted drinks made from locally sourced ingredients.

I came here for dinner and ended up staying for the live DJ and late-night dancing. The mix of delicious food, mezcal-infused cocktails, and upbeat music makes it more than just a restaurant—it’s a whole experience. Whether you’re looking for a romantic dinner spot or a trendy place to sip mezcal and enjoy music, Gitano captures the magic of Tulum’s nightlife.

9. Ahau Tulum

If you’ve seen the famous wooden sculpture of a giant opening its chest, you’ve already glimpsed Ahau Tulum. This beachfront eco-hotel is more than just a place to stay—it’s a creative hub that blends sustainability, wellness, and art. The open-air design, wooden structures, and beachfront yoga classes make it one of the most relaxing spots in Tulum. Even if you’re not a guest, you can visit the art installations, enjoy a beachfront meal, or attend one of their cultural events.

I stopped by to see the iconic sculpture, and it was even more impressive in person. While there, I grabbed a smoothie from the café and watched people practicing yoga by the ocean. The entire space feels like a retreat from the busier parts of Tulum, perfect for anyone looking to unwind. Whether you’re here for the art, the vibe, or a yoga session, Ahau Tulum is worth a visit.

10. La Zebra Beach Bar and Restaurant

For a laid-back beach day with amazing food, La Zebra is one of the best spots in Tulum. This beachfront restaurant and bar serves up fresh, flavorful Mexican cuisine with a modern twist. Think handmade tortillas, perfectly grilled seafood, and tropical cocktails made with local ingredients. The open-air setting, complete with swaying palm trees and ocean views, makes it an ideal place to relax. They even host salsa nights, where you can dance under the stars with live music.

I came here for brunch and ended up staying longer than planned, soaking up the beachside atmosphere. The staff was friendly, the food was incredible, and the setting was pure paradise. If you’re looking for a restaurant that combines great flavors with a stunning beachside location, La Zebra is an easy choice. Arrive early if you want a prime spot near the water!

11. Tulum Monkey Sanctuary

A visit to the Tulum Monkey Sanctuary is a must for wildlife lovers. This conservation-focused sanctuary is home to rescued spider monkeys, as well as other native animals like parrots, deer, and coatis. The sanctuary aims to rehabilitate and protect local wildlife while educating visitors about the region’s delicate ecosystem. Guided tours take you through the lush jungle, where you’ll see monkeys swinging from the trees and learn about their behavior and habitat.

I wasn’t sure what to expect, but seeing the monkeys up close was an unforgettable experience. The guides were knowledgeable and passionate, making the tour both fun and informative. Beyond the monkeys, the sanctuary also has natural cenotes, where you can swim after your tour. It’s a perfect mix of wildlife, nature, and adventure, making it one of the most unique places to visit in Tulum.

12. Muyil Archaeological Site

If you want to explore Mayan ruins without the crowds, Muyil Archaeological Site is the perfect alternative to Tulum Ruins. Located within the Sian Ka’an Biosphere Reserve, this ancient site features tall temples, stone structures, and hidden jungle pathways. Unlike Tulum’s cliffside ruins, Muyil’s pyramids are surrounded by dense vegetation, giving the place a peaceful, almost mystical atmosphere. The site is smaller but offers a more intimate and immersive experience.

I visited in the late afternoon, and it felt like stepping into a lost world. The Nohoch Mul pyramid stands tall among the trees, and climbing to the top gives you a stunning view of the jungle and Muyil Lagoon. After exploring the ruins, I took a boat tour through the Mayan canals, floating peacefully through crystal-clear waters. If you love history and nature, Muyil is an underrated gem that shouldn’t be missed.

Frequently Asked Questions (FAQs) about the Best Things to Do in Tulum

Looking for more content on the top things to do in Tulum? Here are some popular questions (and answers) I get that will help you plan your trip to Tulum:

Is 3 days enough in Tulum?

Three days in Tulum can be enough to get a taste of what the area offers. However, your experience will largely depend on your interests and how you prioritize your activities. Here’s a suggested itinerary for a 3-day trip:

Day 1: Tulum Ruins and Beach

• Morning: Visit the Tulum Ruins. These seaside Mayan ruins are one of the most iconic sights in the area. Arrive early to avoid the midday sun and larger crowds.
• Afternoon: Spend time at Tulum Beach. The white sandy beaches and turquoise waters are perfect for relaxation. Many beach clubs offer loungers, food, and drinks.
• Evening: Dine at one of Tulum’s trendy restaurants or beachfront eateries.

Cenotes and Downtown Tulum (Day 2)

• Morning: Explore a cenote or two. Cenotes are natural sinkholes filled with freshwater, and the Yucatán Peninsula is dotted with them. Popular ones near Tulum include Cenote Dos Ojos and Gran Cenote.
• Afternoon: Wander around Downtown Tulum (Tulum Pueblo). It’s less touristy than the beach area and offers a more local vibe with shops, restaurants, and bars.
• Evening: Try local street food or dine in a local eatery in the town.

Day 3: Sian Ka’an Biosphere Reserve or Beach Day

• Option 1: Take a tour of the Sian Ka’an Biosphere Reserve. It’s a UNESCO World Heritage site and offers a mix of tropical forests, mangroves, marshes, and a barrier reef. You can see various wildlife, including tropical birds, manatees, and dolphins.
• Option 2: If you prefer a relaxed day, spend another day at the beach, perhaps trying a different beach club or a more secluded spot.

Is Tulum safe for tourists?

Tulum is generally considered safe for tourists. However, like any travel destination, it’s wise to exercise common-sense precautions. Secure your belongings, stay in well-traveled areas at night, and be mindful of your surroundings. Stay informed about local guidelines and health recommendations, especially in light of changing conditions.

What’s the best time to visit Tulum?

The best time to visit Tulum is during the dry season, from November to April. This period offers sunny weather and comfortable temperatures, making it ideal for beach activities, exploring ancient ruins, and enjoying outdoor adventures. It avoids the hurricane season and heavy rainfall that occurs from June to October.

Is 7 days enough for Tulum?

Yes, 7 days in Tulum provides ample time to explore the area thoroughly and even venture out to nearby attractions. With a week at your disposal, you can enjoy a mix of relaxation, cultural experiences, and adventure. Here’s a suggested itinerary for a 7-day trip:

Day 1: Tulum Ruins and Beach

• Morning: Visit the Tulum Ruins. Arrive early to beat the crowds and the heat.
• Afternoon: Relax at Tulum Beach.
• Evening: Dine at a beachfront restaurant.

Day 2: Cenotes Exploration

• Visit multiple cenotes like Cenote Dos Ojos, Gran Cenote, and Cenote Calavera.
• Enjoy swimming, snorkeling, or even diving.

Downtown Tulum / Tulum Pueblo (Day 3)

• Explore the town, shop for souvenirs, and enjoy local eateries.
• Experience the nightlife in Tulum.

Day 4: Sian Ka’an Biosphere Reserve

• Take a guided tour of Sian Ka’an, exploring its diverse ecosystems and wildlife.

Day 5: Cobá Ruins and Nearby Cenote

• Morning: Visit the Cobá Ruins and climb the Nohoch Mul pyramid for panoramic views.
• Afternoon: Refresh at Cenote Choo-Ha or Tamcach-Ha near Cobá.

Beach Day and Spa (Day 6)

• Spend the day at the beach, trying water sports or simply relaxing.
• Consider booking a spa treatment or a traditional Mayan healing session.

Day 7: Day Trip to Valladolid and Ek Balam

• Morning: Explore the colonial town of Valladolid, visiting the Convent of San Bernardino de Siena and sampling local Yucatecan cuisine.
• Afternoon: Visit the Ek Balam ruins, less crowded than other archaeological sites and known for its well-preserved sculptures.

Do I need to speak Spanish when visiting Tulum?

While many people in Tulum’s tourist areas, such as hotels and restaurants, speak English, having some basic Spanish can be helpful for smoother interactions and a more immersive experience. Learning a few key phrases can enhance communication and show respect for the local culture, but it’s not essential for a visit.

What’s the currency in Tulum?

The currency used in Tulum, as in the rest of Mexico, is the Mexican Peso (MXN). It’s advisable to have some cash on hand for small purchases and in areas where credit cards may not be widely accepted. ATMs are readily available for currency exchange and withdrawals.

How do I get around Tulum?

Getting around Tulum is easy. Many visitors rent bicycles to explore the town and nearby attractions. Taxis and colectivos (shared vans) are readily available for longer trips or when you prefer not to cycle. Walking is a great option in Tulum’s central area, especially for accessing restaurants, shops, and the beach.

Is Tulum family-friendly?

Yes, Tulum can be a family-friendly destination. It offers a range of activities suitable for families, including beach outings, exploring Mayan ruins, and visiting eco-parks like Xel-Há and Xcaret. Many accommodations and restaurants are family-oriented, and the town generally welcomes visitors of all ages.

What should I pack when going to Tulum?

When packing for Tulum, include lightweight, breathable clothing suitable for warm weather. Don’t forget beachwear, sunscreen, a hat, sunglasses, and insect repellent. Comfortable walking shoes or sandals are essential. If you plan to explore cenotes or ruins, bring swimwear, a water bottle, and a camera.

What is Tulum best known for?

Tulum is best known for its stunning beaches, ancient Mayan ruins perched on cliffs overlooking the Caribbean Sea, and its bohemian-chic vibe. It’s a hotspot for eco-conscious travelers, offering a blend of luxury and natural beauty. The town is also famous for its vibrant arts scene and unique cenotes.

Is it worth going to Tulum?

Absolutely, Tulum is well worth a visit for its unique blend of natural beauty, cultural richness, and laid-back luxury. Whether you’re into history, and nature, or just want to unwind on some of the most beautiful beaches in the world, Tulum offers something for everyone. It’s a must-see destination.

Final Thoughts on Exploring Tulum

So there you have it, folks! A comprehensive guide to the best places in Tulum that go beyond the usual tourist traps. From the serenity of Muyil Archaeological Site to the vibrant energy of the local markets, Tulum is a destination that promises a rich tapestry of experiences. Whether you’re an avid history buff, a nature enthusiast, or someone just looking to unwind, Tulum has something special waiting just for you.

Remember, the coolest activities in Tulum aren’t just about what you see, but how you feel while you’re there. So go ahead, pack your bags, and set off on an adventure that you’ll cherish for a lifetime.

Safe travels and hasta luego!