Florianópolis, Brazil’s 12 Best Attractions & Experiences for First-Timers

I still can’t get over how incredible Florianópolis is. This Brazilian island seriously exceeded all my expectations—and trust me, I had high hopes! The moment I arrived, I knew this place was special. From joining locals for fresh seafood at the bustling public market to lounging on Praia Mole (hands down one of the most beautiful beaches I’ve ever seen), every day brought a new adventure.

There are so many amazing things to do in Florianópolis that it’s hard to know where to start. Between surfing some epic waves, exploring the charming old town, and beach hopping along the coast, I packed a lot into my time here. Let me share all my favorite spots that made me completely fall for this slice of Brazilian paradise.

Top Must-See Places in Florianópolis

Visiting Florianópolis, Brazil? Hike the scenic Lagoinha do Leste Trail, explore the city with a Floripa City Tour, or relax by the vibrant Lagoa da Conceição. Stroll through the Florianópolis Public Market for local delicacies and souvenirs, soak up the sun on beautiful beaches, or enjoy fresh seafood at a waterfront restaurant. Whether you’re into adventure, culture, or coastal charm, Florianópolis has plenty to offer!

1. Lagoinha do Leste Trail

The Lagoinha do Leste Trail is a must if you’re up for a hike that blends adventure with jaw-dropping scenery. The trail starts from either Pântano do Sul or Matadeiro Beach, with the Matadeiro route being the more challenging of the two. Expect about 2 to 2.5 hours each way, depending on your pace and the weather. Along the way, you’ll trek through Atlantic Forest, pass streams, and climb rocky stretches. Good shoes and plenty of water are non-negotiables.

When we reached Lagoinha do Leste Beach, the effort immediately felt worth it. The beach is completely wild—no shops, no crowds, just sand, sea, and a big blue horizon. After swimming, we climbed up to the cliffside viewpoint for a panoramic view of the bay, which was the highlight for me. It’s one of those trails that makes you feel like you’ve discovered a secret corner of the island.

2. Floripa City Tour by Bus

The Floripa City Tour is a solid way to see a wide range of neighborhoods and attractions without renting a car. This hop-on, hop-off style tour takes you through major landmarks like Praça XV de Novembro, Hercílio Luz Bridge, and Lagoa da Conceição. It’s ideal if you’re short on time but still want to get your bearings and understand the city’s layout.

We used it during our first full day in Florianópolis, and it really helped us decide which spots we wanted to revisit later. The commentary on board gives background on the island’s culture, and you’ll get to stop at local gems like the Florianópolis Public Market for a bite. One tip—sit on the upper deck for the best views, especially when crossing the bridge or heading through the coastal roads.

3. Paraglide at Lagoa Da Conceição

Paragliding over Lagoa Da Conceicao offers one of the most thrilling and scenic experiences you can have in Florianópolis. The launch site is usually at Morro da Lagoa, where you’ll gear up with an instructor for a tandem flight. No experience is needed—just a short briefing and the guts to take off running. Once airborne, the views stretch from the lagoon and sand dunes to the Atlantic Ocean and beyond.

Our flight lasted around 15 minutes, and it was both peaceful and exhilarating. You feel like you’re just floating, yet every second is packed with views you won’t forget. Most instructors offer photo and video packages, which I definitely recommend getting. Try to go in the morning when wind conditions are better. This was easily the most unforgettable adventure of our trip—and surprisingly, way less scary than it looks from the ground.

4. Explore the Florianópolis Public Market

The Florianópolis Public Market (Mercado Público Municipal) is more than a place to shop—it’s where you really feel the heartbeat of the city. Located in the downtown area near Praça XV, this lively complex is filled with seafood stalls, artisanal shops, cafes, and bars. Whether you’re craving grilled shrimp or looking for local souvenirs, this is the spot to start.

I made a beeline for one of the pastel stands, where the shrimp pastéis lived up to the hype. After that, we wandered through stalls selling handwoven bags and woodcrafts, and caught a bit of live music near the courtyard. You don’t need a plan here—just follow the aromas and sounds. If you’re visiting around lunch, grab a stool at one of the counter bars and order a caipirinha with your snack. The market has a local, unfiltered vibe that’s hard to beat.

5. Shop for Brazilian Souvenirs

If you’re looking to bring home a piece of Florianópolis, browsing for local souvenirs is a fun way to spend an afternoon. Arte Floripa is a favorite spot for handcrafted goods—woven baskets, painted ceramics, and colorful hammocks that showcase the island’s artisanal charm. Many of the vendors are locals, and you can see the care that goes into each item.

I found a hand-painted tile from the Ribeirão da Ilha district that’s now hanging in my kitchen. It’s a quiet neighborhood known for traditional craftsmanship, especially their detailed azulejos. For more modern options, Beiramar Shopping Center has trendy Brazilian brands, fashion boutiques, and artisan pop-ups. Whether it’s a piece of art or a small keepsake, local shops here offer far more than generic tourist gear. It’s an easy and personal way to remember your trip.

6. Stroll around the Historical Center

Exploring the Historical Center of Florianópolis gives you a strong sense of the island’s cultural identity. Start at Praça XV de Novembro, where the centuries-old Figueira tree stands tall in the heart of the square. Around it, you’ll spot colonial buildings like the Palácio Cruz e Sousa, now a museum with exhibits on Santa Catarina’s political and artistic history.

We grabbed coffee at one of the tiny cafés tucked between the pastel-colored facades and watched locals go about their day. There’s a mix of old and new that feels authentic—not overly touristy. The cobblestone streets lead to the nearby Mercado Público, where you can explore stalls selling snacks, crafts, and fresh produce. The whole area feels like it has stories around every corner. If you’re into photography or history, this is definitely worth a few hours.

7. Relax at Armação Beach

For a quieter beach day, head to Praia da Armação on the island’s southern coast. The vibe here is slower, more laid-back than the flashier northern beaches. The calm waters are great for a swim, and it’s not uncommon to see local fishermen launching their boats in the morning. It’s a peaceful slice of the island with just enough restaurants nearby to grab lunch.

We spent a few hours lounging on the sand before walking the short coastal trail over to Praia do Matadeiro. That trail itself is part of the fun—rocky in parts but lined with views of the ocean and cliffs. Armação doesn’t have tons of infrastructure, which I liked. You bring what you need, enjoy the scenery, and feel far from the crowds. For a more local, tranquil beach experience in Floripa, this one is hard to beat.

8. Party in Brazilian Style

When the sun sets, Florianópolis turns up the energy—especially around Lagoa da Conceição, where nightlife centers on a mix of beach bars, casual lounges, and lively clubs. On one night, we ended up at John Bull Pub, where a local rock band kept the place packed until well past midnight. It’s not just one scene either—there’s samba, house music, and even chill acoustic sets depending on where you go.

For something more upscale, Jurerê Internacional offers beachside lounges with cocktails, DJs, and a fashionable crowd. If you’re visiting during Carnival or summer weekends, expect the whole city to feel like a party. Even the quieter streets come alive with impromptu dancing or food trucks blasting music. You don’t have to be a party animal to enjoy the nightlife here—it’s more about the atmosphere and joining in the fun.

9. Visit the Surrounding Islands

A boat trip to the nearby islands is one of the most memorable things you can do while in Florianópolis. Ilha do Campeche is the standout—it’s got crystal-clear waters, white sand, and fascinating archaeological sites with ancient rock engravings. Access is limited, so we booked a guided tour that also included time to hike and snorkel. Totally worth it.

Another great stop is Ilha de Anhatomirim, home to the 18th-century Fortaleza de Santa Cruz. It’s ideal for history lovers and offers killer views of the bay. For something quieter, check out Ilha do Francês, a tiny uninhabited island that’s perfect for hiking or picnicking. Each island has its own vibe, and together they add depth to your Florianópolis itinerary. If you’re staying a few days, try to fit in at least one island-hopping adventure—it really rounds out the trip.

10. Photograph the Hercílio Luz Bridge

No visit to Florianópolis is complete without snapping a few shots of the iconic Hercílio Luz Bridge. Whether you’re into photography or just looking for a great backdrop, this landmark delivers. It’s especially beautiful at sunset, when the entire structure lights up in golden tones. We shot some of our best photos from Parque da Luz, which gives a nice angle of the bridge with the water below.

The bridge is more than just a pretty structure—it’s a symbol of the island and a key piece of local history. Opened in the 1920s, it’s one of Brazil’s oldest suspension bridges. You can also get great views from the mainland side, near the waterfront promenade. Whether you’re passing by during the day or heading out specifically for golden hour, this is a simple, rewarding photo stop in Floripa.

11. Learn Local History at São José da Ponta Grossa Fortress

Tucked away near Praia do Forte, the São José da Ponta Grossa Fortress is one of the most underrated historic sites on the island. This 18th-century fort was once part of a coastal defense system and is now a fascinating place to explore. The views from the fortress are incredible—you can see far up the coast and out to sea.

We spent about an hour wandering through the stone passageways and checking out the old cannons and lookout towers. Informational plaques are scattered throughout, but I recommend taking a guided tour if you want more context. The site is peaceful and not overly crowded, which makes it feel more authentic. It’s also close to a few quiet beaches, so you can combine your visit with some beach time. For anyone into history or coastal architecture, this one’s a must.

12. Go Museum-Hopping

Florianópolis has more to offer than just beaches—its museums showcase a surprisingly rich blend of art, culture, and archaeology. Start at the Museu Histórico de Santa Catarina, located inside the grand Palácio Cruz e Sousa. The building itself is stunning, and the exhibits take you through the colonial and political history of Santa Catarina.

Next up is Museu de Arte de Santa Catarina (MASC), which features rotating collections of modern Brazilian art. We also visited the Museu do Homem do Sambaqui, a smaller but fascinating museum focused on prehistoric inhabitants of the region. The bone tools and burial artifacts were something I hadn’t seen before in Brazil.

Each museum brings a different slice of the island’s story, and visiting them helped balance out the more outdoor-heavy parts of our itinerary. If you’ve got a curious teen or love local culture, these stops are worth it.

Frequently Asked Questions (FAQs) about the Best Things to Do in Florianópolis:

Looking to further your knowledge of the coolest experiences in Florianópolis? Here are some common questions (and answers) I get asked a lot about the best activities in Florianópolis.

Is it worth visiting Florianópolis, Brazil?

Absolutely! Florianópolis is a fantastic destination with a unique blend of beautiful beaches, rich history, and vibrant culture. Whether you’re an adventure seeker, a beach lover, or a history enthusiast, there’s something here for everyone. The city’s natural beauty, combined with its lively atmosphere, makes it a must-visit. I’ve always found my trips here rewarding and full of memorable experiences.

What are 3 of the best activities in Florianópolis?

Three of the best things to do in Florianópolis are:

1. Beach Hopping: Florianópolis is famous for its beautiful beaches, each offering a unique experience. Praia Mole is popular for surfing and vibrant beach bars, while Jurerê Internacional is known for its upscale resorts and calm waters. Praia do Campeche is ideal for those seeking a more laid-back atmosphere.
2. Lagoa da Conceição: This large lagoon is a hub for water sports such as windsurfing, kite surfing, and paddleboarding. The area around the lagoon is also filled with charming cafes, restaurants, and shops. It’s a perfect spot for both adventure and relaxation.
3. Hiking and Nature Exploration: Florianópolis offers several scenic trails for hiking enthusiasts. The trail to Lagoinha do Leste, a secluded beach accessible only by foot or boat, is particularly noteworthy. The hike offers stunning views and leads to a beautiful, unspoiled beach.

What is Florianópolis best known for?

Florianópolis is best known for its stunning beaches – over 40 of them! The island is a paradise for surfers and beachgoers, with spots like Praia Mole and Joaquina Beach gaining international fame. Besides the beaches, it’s also known for its vibrant nightlife, delicious seafood, and charming historical center. The mix of natural beauty and urban life gives Florianópolis its unique character.

How many days do I need in Florianópolis?

I’d recommend at least 4 to 5 days in Florianópolis. This gives you enough time to explore a few beaches, take a city tour, enjoy some local cuisine, and maybe even go on a day trip to one of the nearby islands. If you’re into hiking or want to experience more of the nightlife, adding a couple more days would be ideal.

Is Florianópolis a party town?

Florianópolis does have a lively party scene, especially during the summer months. The beach clubs in Jurerê Internacional are famous for their high-energy parties. Lagoa da Conceição is another hotspot for nightlife, with plenty of bars and clubs. However, the city isn’t just about partying. It offers a diverse range of activities to suit all interests.

Is Florianópolis safer than Rio?

Generally speaking, Florianópolis is considered safer than Rio de Janeiro. The crime rates are lower, and it’s a more relaxed environment. However, like any tourist destination, it’s important to stay aware of your surroundings and take standard safety precautions, especially at night and in less crowded areas. I’ve always felt quite safe traveling around Florianópolis, but it’s good to stay informed and cautious.

Recap: Incredible Things to Do in Florianópolis, Brazil

Wrapping up, Florianópolis is a destination that truly has it all – stunning natural beauty, rich cultural experiences, and an infectious energy that stays with you long after you leave. From my travels, the highlight has always been paragliding at Lagoa De Conceicao. The thrill of soaring over the island, with panoramic views of the lagoon and ocean, is an experience I’ll never forget. It’s one of the most exciting activities in Floripa that I recommend to everyone.

My advice for anyone planning a trip here is to mix up your itinerary. Spend some days lounging on the beautiful beaches, but also take time to explore the city’s historical sites and vibrant markets. And definitely try the local seafood – it’s some of the freshest and most flavorful I’ve ever had!

Florianópolis is more than just a holiday spot. It’s a place where every visitor can find something to love. If you’re seeking adventure, relaxation, or cultural immersion, this Brazilian gem won’t disappoint.