STARLUX Business Class Guide in 2025: Taiwan’s Boutique Luxury Airline

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Flying STARLUX feels less like boarding a major carrier and more like stepping into a boutique hotel in the sky. Taiwan’s newest airline has leaned hard into luxury, and in 2025 its business class stands out as one of the most stylish across the Pacific. Think lie-flat seats in a sleek 1-2-1 layout, amenity kits from luxury brands, and multi-course meals that look more like fine dining than airplane food.

On long-haul routes like Los Angeles to Taipei and San Francisco to Taipei, STARLUX has quickly built a reputation for service that blends precision with genuine warmth. It’s not just another option across the Pacific…it’s a statement that Taiwan now has a premium airline designed to rival EVA Air, Cathay Pacific, and even the Gulf carriers. Here’s my ultimate guide to flying STARLUX business right now.

• Read next: My Absolute Favorite Airlines in the World

My #1 tip to find cheap STARLUX Business Class tickets

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Overview of STARLUX

Starlux isn’t messing around when it comes to making a mark in the airline world. Since launching in January 2020 with that first flight from Taipei to Macau, they’ve been building something pretty special. I’ve flown with them a few times now, and honestly, they’re doing things right.

The airline currently operates 28 aircraft and flies to 29 destinations, including four US cities: Los Angeles, San Francisco, Seattle, and Ontario, California. They’re adding Phoenix in January 2026, which is actually a smart move since it connects perfectly with their new American Airlines partnership. What really sets them apart is they’re the only Taiwanese airline offering first class on long-haul routes – though you’ll pay through the nose for it.

I really appreciate how young their fleet is. With an average age of just over two years, you’re flying on some of the newest planes in the sky. Plus, they’re planning to join the oneworld alliance by the end of 2025, which would be huge for Taiwan since they’d be the first carrier there to join oneworld. The competition is fierce with EVA Air (Star Alliance) and China Airlines (SkyTeam), but Starlux is holding its own with superior hard products and service quality.

• Read next: Best Airlines to Fly to Asia

STARLUX fleet

Let’s get into the details of Starlux’s fleet, which, frankly, is pretty impressive.

Airbus A350-900

This is their flagship aircraft for the long-haul routes to the US, and it’s honestly impressive. The business class cabin has 26 seats in a 1-2-1 configuration, each with its own 48.5-inch door for privacy. The seats fully recline and come with massive 24-inch 4K screens – seriously, they’re huge. I’d avoid rows 7 and 8 since they’re close to the bathrooms, but every other seat is solid.

Starlux is the launch customer for the Collins Aerospace Elements seat, which is basically the next evolution of reverse herringbone design. The footwell is way more spacious than older versions, so you don’t feel wedged in when sleeping. They’re also planning to receive eight A350-1000 aircraft by late 2025, which will open up routes to the East Coast US.

Airbus A330neo

For regional Asian routes, you’ll get the A330-900 with 28 Safran Skylounge Core seats in a 1-2-1 layout. Each seat converts to a flat bed and has a 17.3-inch 4K touchscreen. The Singapore route switched back to A330neo service in March 2025 after briefly using the A321neo – thankfully, because the A330 is way better for a 4-hour flight.

Airbus A321

The short-haul workhorse features eight Collins Diamond seats in a 2-2 configuration. They’re 20.19 inches wide and stretch to 82 inches when flat, plus you get a 15.6-inch touchscreen. While there’s less privacy than the wide-body products, it’s still one of the best regional business class experiences you’ll find in Asia. Perfect for routes to Japan, Thailand, and other nearby destinations.

STARLUX Business Class Baggage Allowance

Packing is pretty straightforward with Starlux business class. You get two checked bags up to 32kg (70 pounds) each, which is generous compared to most airlines. Plus, you get a full-size carry-on and personal item without any extra fees. I never worry about running out of space when flying with them – it’s one less thing to stress about when traveling.

STARLUX Business Class Ground Experience

The Galactic Lounge at Taipei Taoyuan (TPE) is cozy but well-designed. It’s not huge, but it never feels overcrowded, and the staff keeps everything running smoothly. The buffet has both hot and cold options, plus you can order from the à-la-carte menu for fresh breakfast or lunch. I really like watching them prepare meals behind glass – adds a nice touch.

One weird thing though – no bathrooms or showers in the lounge itself. They’re just down the hall, but it feels odd having to leave the lounge. Not a dealbreaker, just quirky. If you’re flying from LAX to Taipei, you’ll use the oneworld lounge, which is actually pretty solid with good food and drink options.

• Read next: Best Airport Lounges in the World

In-Flight Comfort & Amenities on STARLUX Business Class

The A350 experience is where Starlux really shines. Each seat has this elegant counter with multiple dimming options for the lamp, plus a monitor to control your seat settings. The “Zero G” position is honestly amazing for relaxation – I use it constantly during flights.

That 24-inch 4K screen is genuinely impressive. It’s one of the biggest you’ll find in business class anywhere, and the picture quality is crisp. Bluetooth audio connectivity means you can use your own headphones, which is a nice touch. The amenity kit from BRIC’s with Huygens products covers all the basics, and the pajamas and slippers they provide are actually comfortable.

Free WiFi for business class passengers is clutch, though it can be a bit spotty at times. Still, it’s included, which beats paying per hour like some airlines. The noise-canceling headphones they provide are surprisingly good quality too.

• Read next: Best Airlines for Business Class

Food & Drink in STARLUX Business Class

Starlux works with Michelin-starred restaurants to create their menus, and it shows. The variety is solid, and you can pre-select meals online up to 24 hours before departure from Taipei (48 hours from Taichung). I particularly enjoyed the USDA Prime Tenderloin on my last flight – it was actually cooked properly, which isn’t always a given at 35,000 feet.

The cocktail selection is a highlight. They’ve got some unique concoctions that go beyond the standard airline drinks. The wine list includes selections from around the world, including BOLLINGER champagne. If you’re flying out of LAX, heads up that the standard menu is Western-focused, but you can pre-order the Taiwanese menu to mix things up.

While the food is generally good, it’s not consistently spectacular. Sometimes it hits, sometimes it’s just okay. But the overall dining experience is definitely above average for airlines.

Tips for Booking STARLUX Business Class Flights

Here’s how to actually score these seats without going broke. Round-trip business class fares typically run $5,500+ from the US to Taipei, but there are ways to save.

Your best bet is Alaska Airlines Mileage Plan miles. The partnership launched with crazy good rates – I remember when LAX-TPE was just 60,000 miles each way for like three hours. Now it’s typically 75,000 miles each way, which is still reasonable. For longer US routes, expect around 165,000 miles for business class.

Book early and be flexible with dates. Off-peak travel can save you serious money. Keep an eye on promotions from Starlux or Alaska Airlines – they sometimes offer bonus miles or reduced redemption rates. I also recommend signing up for Going.com‘s Elite version if you want alerts on business class deals.

• Read next: Best Ways to Find Cheap Business Class Flights

STARLUX business class vs. rival products

Wondering which airline has the best business class in Asia? Let’s take a closer look at how Starlux compares with its rivals, and I’ll share my take on who might prefer each.

Starlux vs. Malaysia Airlines

Malaysia Airlines has more route options and that famous satay service, but Starlux wins on seat comfort and overall cabin design. The modern cabins and superior seating make the difference. If you need extensive route coverage, Malaysia Airlines works, but for pure luxury, Starlux edges ahead.

Starlux vs. EVA Air

EVA Air’s Premium Laurel Class offers good spaciousness with 2-2-2 seating and large screens. Plus, they’re in Star Alliance, which is great if you’re a United MileagePlus member. But Starlux feels more premium overall. Both are excellent, but Starlux has that newer, more refined experience. EVA’s A321 product doesn’t compete with Starlux’s regional offering.

Starlux vs. China Airlines

China Airlines has that cool bar on their A350s and wider route coverage. Their high-speed WiFi is solid, though you pay extra for it. Starlux counters with better seat comfort and free WiFi in business class. If you want the bar experience and don’t mind paying for internet, China Airlines works. For overall comfort and included amenities, Starlux takes it.

The bottom line: Starlux wins on hard product and service quality. But if you’re loyal to a specific alliance (Star Alliance, SkyTeam), the other carriers might make more sense for your long-term travel strategy.

Pros & cons of STARLUX business class

Having flown STARLUX business class, I’ve noticed some clear pros and cons that might help you decide if it’s the right choice for your travels.

Pros

The seats are legitimately comfortable for both sitting and sleeping. Those privacy doors make a huge difference, and the included pajamas and slippers are a nice touch. The massive entertainment screens with Bluetooth connectivity are genuinely impressive – way better than most airlines. Free WiFi keeps you connected, and the cabin design creates a welcoming atmosphere from the moment you board.

Service is consistently excellent across all my flights. The crew is attentive without being pushy, and they clearly take pride in the Starlux brand. The young fleet means you’re flying on modern, efficient aircraft.

Cons

The food, while good, can be inconsistent. Sometimes it’s spectacular, other times just okay. If you’re traveling as a couple, the 1-2-1 layout isn’t ideal for interaction – you’re pretty separated. Storage space could be better for personal items during the flight.

The WiFi, despite being free, has reliability issues. Don’t count on it for important video calls. The English-language entertainment selection is limited compared to carriers like Singapore Airlines or Emirates. And if you’re not flying from Taipei, your route options are pretty limited since they’re still building their network.

Despite these minor issues, Starlux business class is genuinely one of the better products flying across the Pacific right now. They’re doing a lot right for a relatively new airline.

Frequently Asked Questions (FAQs) about STARLUX business class

Are you still curious about which airline is the best to fly to Hong Kong? Here are some popular questions (and answers) I get that will help decide whether STARLUX business class is the right option for you.

Is STARLUX a budget airline?

Not at all. STARLUX positions itself as a luxury airline, focusing on premium experiences. From plush seating to exceptional service, they aim for the high end of air travel.

Which alliance is STARLUX part of?

Currently, STARLUX isn’t a member of any major airline alliance. They operate independently, focusing on providing a unique and high-quality service to their passengers.

Does STARLUX serve alcohol?

Yes, they do. STARLUX offers a selection of alcoholic beverages to its passengers, so you can enjoy a fine wine or a cocktail while you fly.

Does STARLUX have free WIFI?

Yes, all business class passengers enjoy complimentary in-flight internet when flying with Starlux.

• Looking to find Starlux business class deals for under $1,700 roundtrip? You’ll want to sign up for Scott’s Cheap Flights (Going.com). While the free version is great for economy deals, the Elite version is what you’ll need to find cheap business and first class deals.