The American South got under my skin in a way nowhere else has. Sipping sweet tea on a Charleston porch while neighbors stopped to chat, watching Spanish moss sway in the breeze, I finally understood what Southern hospitality really means. It’s not just a saying—people here make time for each other, food is an event, and even running errands turns into catching up with friends.
The best places in the South blend that famous charm with a serious quality of life. Take Greenville, South Carolina, where I watched families picnic by waterfalls right in downtown, and local chefs served up modern twists on Southern classics. Everyone loves to joke about Southern stereotypes, but after exploring these towns myself, I get why people never leave. Time moves differently here, and I mean that in the best way possible.
Most Beautiful Places to Live in the South
Looking for places to live in the South? Consider Austin, Texas, known for its vibrant music scene, tech industry, and outdoor activities. Experience historic charm and coastal beauty in Charleston, South Carolina, with its cobblestone streets and Southern hospitality. Enjoy a blend of urban and suburban living in Columbia, South Carolina, home to excellent universities and parks. For a scenic and affordable option, Fayetteville, Arkansas offers a thriving arts scene and proximity to the Ozarks. Whether you’re drawn to culture, career opportunities, or natural beauty, these are some of the best places to live in the South.
- Best for tech jobs: Austin, Texas
- Best for history: Charleston, South Carolina
- Best for education: Columbia, South Carolina
- Best for outdoor activities: Fayetteville, Arkansas
- Best for arts and innovation: Greenville, South Carolina
- Best for luxury living: Hilton Head Island
- Best for space and science careers: Huntsville, Alabama
- Best for waterfront living: Jacksonville, Florida
- Best for beach lifestyle: Melbourne, Florida
- Best for suburban living: Mount Pleasant
- Best for tourism industry opportunities: Myrtle Beach, South Carolina
- Best for bourbon enthusiasts: Lexington, Kentucky
1. Austin, Texas
Few cities have the energy of Austin. Whether you’re catching a live band on Sixth Street, hiking the Barton Creek Greenbelt, or eating your way through the city’s famous food truck parks, there’s always something happening. And if you’re into tech? Austin’s booming job market makes it a magnet for young professionals.
The outdoors are a big part of life here. Paddleboard on Lady Bird Lake, watch the sunset from Mount Bonnell, or cool off in Barton Springs Pool. The city’s warm weather makes it easy to stay active year-round.
But what really sets Austin apart is the culture. With world-famous events like South by Southwest (SXSW) and an unbeatable mix of live music, arts, and food, it’s a city that embraces creativity. If you’re looking for a place with big opportunities and an even bigger personality, Austin might be just for you.
2. Charleston, South Carolina
Walking through Charleston feels like stepping into another era. Cobblestone streets, colorful antebellum homes, and Spanish moss-draped oaks make this city one of the most charming places in the South. But Charleston isn’t just about history—it’s also a culinary hotspot, with award-winning Lowcountry cuisine and fresh seafood straight from the coast.
The lifestyle here is effortlessly relaxed. Whether you’re kayaking through Shem Creek, strolling the Charleston City Market, or soaking up the sun on Folly Beach, there’s always a way to unwind. And if you’re a history buff, you’ll love exploring sites like Fort Sumter and the Battery.
With top-rated schools, a strong job market, and a welcoming community, Charleston is the perfect mix of Southern tradition and modern living. Whether you’re drawn to the beaches, the food, or the charm, this city has a way of making you feel at home.
- Read Next: 12 Best Places to Live in South Carolina
3. Columbia, South Carolina
If you love Southern charm but want a city that’s full of life, Columbia is a great choice. As South Carolina’s capital, it’s packed with history, culture, and outdoor adventure. The University of South Carolina keeps things lively, from Gamecocks football to a buzzing arts and food scene.
Nature lovers will appreciate Congaree National Park, home to some of the tallest trees in the U.S. The Three Rivers Greenway is another local favorite, perfect for biking, jogging, or just enjoying a peaceful afternoon by the water.
What makes Columbia stand out? Affordability. The city has a low cost of living, growing job market, and a welcoming feel that makes it easy to settle in. Whether you’re starting your career, raising a family, or looking for a fresh start, Columbia offers the best of Southern living without the high price tag.
4. Fayetteville, Arkansas
Tucked in the Ozark Mountains, Fayetteville is one of the South’s best-kept secrets. This college town is home to the University of Arkansas, bringing a lively mix of arts, music, and sports. Whether you’re cheering on the Razorbacks, checking out a local band, or strolling the farmers’ market, there’s always something happening.
If you’re an outdoor enthusiast, Fayetteville is paradise. The nearby Ozark National Forest and Devil’s Den State Park offer hiking, biking, and breathtaking mountain views. Even within the city, green spaces like Lake Fayetteville Park make it easy to stay active.
Fayetteville also scores big on affordability and quality of life. With a growing economy, a friendly community, and a laid-back vibe, it’s the perfect mix of small-town charm and modern convenience. Whether you’re a student, young professional, or retiree, Fayetteville is a place that feels like home.
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- Read Next: Beautiful Places to Visit in Arkansas
5. Greenville, South Carolina
If you’re looking for Southern charm with a modern twist, Greenville is the place to be. Nestled in the Blue Ridge Mountains, this city blends scenic beauty, a thriving arts scene, and a booming job market—all while keeping a friendly, small-town feel.
Downtown Greenville is a showstopper. Think tree-lined streets, stylish boutiques, and some of the best farm-to-table restaurants in the South. The city’s crown jewel, Falls Park on the Reedy, offers stunning waterfalls right in the heart of downtown. And if you love the outdoors, the Swamp Rabbit Trail is perfect for biking or walking with mountain views.
But Greenville isn’t just about looking good—it’s also affordable, growing fast, and packed with opportunity. Whether you’re a foodie, an outdoor enthusiast, or someone looking for a fresh start, this is one Southern city you won’t want to overlook.
6. Hilton Head Island
Picture this: pristine beaches, world-class golf courses, and a relaxed island vibe—that’s Hilton Head in a nutshell. If you’re dreaming of a coastal retreat with just the right mix of luxury and laid-back charm, this is the place for you.
With 12 miles of sandy beaches, Hilton Head is a paradise for boating, fishing, and watersports. But there’s more than just the ocean—lush maritime forests and miles of bike trails make exploring the island a breeze. And if you’re a golfer? Some of the best golf courses in the country are right here.
Beyond the beauty, Hilton Head has a strong sense of community, excellent schools, and plenty of cultural events year-round. It’s the kind of place where you can wake up to the sound of waves and end your day with fresh seafood and a sunset over the water. What’s not to love?
7. Huntsville, Alabama
Think rockets, tech jobs, and a high quality of life—that’s Huntsville, also known as “Rocket City.” Home to NASA’s Marshall Space Flight Center, this city has become a hub for engineering, research, and innovation, making it perfect for anyone looking to launch a career (literally).
But Huntsville isn’t just about work. The city’s outdoor scene is incredible, with hiking trails at Monte Sano State Park, kayaking along the Flint River, and beautiful green spaces like Big Spring Park. Plus, the U.S. Space & Rocket Center is a must-visit, even if you’re not a space geek.
With an affordable cost of living, great schools, and a growing downtown scene, Huntsville is one of the best places in the South for families, young professionals, and retirees alike. Whether you’re into tech, history, or just a strong sense of community, this city is shooting for the stars.
- Read Next: Best Lake House Rentals in Alabama
8. Jacksonville, Florida
Beach vibes, city life, and endless outdoor adventures—Jacksonville has it all. As Florida’s largest city, it offers a laid-back coastal lifestyle with the perks of urban living. The best part? It’s one of the most affordable beach cities in the South.
With 22 miles of beaches, you can spend your days surfing, fishing, or just soaking up the sun at Jacksonville Beach, Neptune Beach, or Atlantic Beach. Prefer green spaces? Jacksonville has the largest urban park system in the U.S., perfect for kayaking, hiking, or picnicking. And if you love arts and culture, check out the Riverside Arts Market and the Cummer Museum of Art & Gardens downtown.
A growing job market, great schools, and a diverse community make Jacksonville a fantastic place to call home. Whether you’re after city energy or a relaxed beach town feel, this city lets you have both.
9. Lexington
In Lexington, bourbon flows as smoothly as the rolling bluegrass hills. Known as the “Horse Capital of the World,” this charming city is home to legendary horse farms, the Keeneland Race Course, and miles of scenic countryside that make it a dream for equestrian lovers.
Beyond the horses, Lexington has a thriving downtown with craft breweries, farm-to-table restaurants, and a buzzing arts scene. The city is also a major stop along the Kentucky Bourbon Trail, perfect for those who appreciate a good whiskey. And with the University of Kentucky at its heart, there’s a lively, youthful energy mixed with deep-rooted Southern traditions.
Lexington’s affordable cost of living, top-rated schools, and outdoor recreation make it a fantastic place to settle down. Whether you’re watching a horse race, sipping a local bourbon, or exploring the nearby Daniel Boone National Forest, this city always keeps life interesting.
10. Melbourne, Florida
It’s not every day you find a beach town where you can also watch rockets launch into space. Welcome to Melbourne, Florida, a city that blends high-tech innovation with laid-back coastal living.
Nestled along Florida’s Space Coast, Melbourne is known for its stunning beaches, top-notch surfing, and proximity to Kennedy Space Center—a dream for space lovers. The historic downtown is packed with art galleries, cozy cafés, and live music spots, creating a fun and relaxed atmosphere. And if you love the outdoors, you’ll find endless opportunities to kayak through mangroves, bike along scenic trails, or take a dolphin-watching cruise.
With a low cost of living, a strong job market, and year-round sunshine, Melbourne is a fantastic place to work, play, and unwind. Whether you’re drawn by the ocean, the stars, or the small-town feel with big-city perks, this is a place that’s truly out of this world.
11. Mount Pleasant
Just across the bridge from Charleston, Mount Pleasant feels like the perfect mix of history, coastal charm, and modern convenience. With top-rated schools, a thriving job market, and waterfront views, it’s easy to see why this town is one of South Carolina’s most desirable places to live.
Shem Creek is the heart of the community, where locals gather to enjoy fresh seafood, scenic boardwalks, and paddleboarding alongside dolphins. The Old Village District is filled with historic homes, boutique shops, and tree-lined streets that transport you to another time. And when it’s time to hit the beach, Sullivan’s Island and Isle of Palms are just a short drive away.
Mount Pleasant offers a high quality of life, Southern hospitality, and a perfect balance of small-town feel and big-city access. Whether you’re drawn to the coastal lifestyle, rich history, or unbeatable food scene, this Lowcountry gem has something for everyone.
12. Myrtle Beach, South Carolina
We’re ending this list with a place that feels like a permanent vacation—Myrtle Beach. With miles of sandy shoreline, a lively boardwalk scene, and an endless lineup of entertainment options, it’s no surprise that so many people choose to call this coastal city home.
Beyond the beach, Myrtle Beach is a hub for golf lovers, outdoor enthusiasts, and families. There are championship golf courses, nature escapes like Huntington Beach State Park, and a thriving hospitality industry with jobs in tourism, dining, and retail. The Myrtle Beach Boardwalk is always buzzing with live music, waterfront dining, and family-friendly attractions.
With affordable housing, a warm climate, and a strong sense of community, Myrtle Beach is more than just a getaway—it’s a place where you can build a relaxed, sun-soaked lifestyle all year long. If you’ve ever dreamed of living by the ocean, this might just be your sign to make it happen.
- Read Next: Best Vacation Homes in Myrtle Beach
