12 Amazing Things to Do in New Glarus, WI: Best Spots and Experiences

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New Glarus, WI, feels like a breath of fresh air—Swiss charm and nature in perfect harmony. Imagine strolling down scenic streets lined with charming shops or sipping craft brews in the heart of town. From the iconic New Glarus Brewing Company to the serene beauty of the Swiss Historical Village, there’s a perfect blend of culture, adventure, and relaxation here. Let’s dive into the 12 must-see spots that’ll make your trip to New Glarus special!

Best Things to Do in New Glarus, Wisconsin

Visiting New Glarus? Sample artisan cheeses at the Maple Leaf Cheese & Chocolate Haus, tour the New Glarus Brewing Company, or explore the town’s Swiss heritage at the Swiss Historical Village & Museum. Stroll through downtown New Glarus, bike the scenic Sugar River State Trail, or enjoy authentic Swiss cuisine at Glarner Stube. Whether you’re here for food, history, or outdoor adventures, this charming Wisconsin town offers a unique Swiss-American experience.

1. New Glarus Brewing Company

A trip to New Glarus Brewing Company is a must for beer lovers. This iconic brewery, founded by Deborah and Dan Carey, is best known for its famous Spotted Cow ale, which you can only find in Wisconsin. The self-guided tour lets you wander through the beautiful hilltop facility, where you’ll see large copper kettles and learn about the brewing process. If you’re lucky, you might even catch the brewers in action. The tasting area is the highlight—order a flight and try fan-favorites like Two Women Lager or the rich and malty Moon Man Pale Ale while enjoying scenic views of the rolling countryside.

I loved grabbing a cold pint and relaxing on the outdoor patio, soaking in the fresh air and peaceful surroundings. Before you leave, don’t forget to stop by the gift shop to grab some exclusive brews and souvenirs.

2. Swiss Historical Village & Museum

Step back in time at the Swiss Historical Village & Museum, where 14 historic buildings bring New Glarus’ Swiss heritage to life. Walking through this open-air museum feels like stepping into the 19th century—there’s a one-room schoolhouse, a cheese factory, and even a blacksmith shop, each filled with artifacts from the town’s early settlers. The guided tours are packed with fascinating details about how Swiss immigrants built their community in Wisconsin. Whether you’re exploring the vintage farm equipment or admiring the intricate lacework, there’s something to spark your curiosity at every turn.

I was surprised by how immersive it felt—especially the recreated farmhouse, where you can imagine what daily life was like back then. If you love history or cultural experiences, this is one of the best ways to understand New Glarus’ deep Swiss roots.

3. Chalet of the Golden Fleece Museum

The Chalet of the Golden Fleece Museum is a hidden gem filled with rare Swiss artifacts and treasures from around the world. This unique chalet-style home was once owned by Edwin Barlow, a world traveler and founder of the Wilhelm Tell Festival. Inside, you’ll find an eclectic collection that includes intricately carved cuckoo clocks, Swiss wood carvings, and even antique weapons. Every room is packed with history, from rare textiles to fine china, making it a fascinating stop for those who appreciate craftsmanship and global culture.

I didn’t expect to find such a diverse collection in a small Wisconsin town, but every piece had a story worth hearing. The guided tours make the experience even better, offering insight into Barlow’s travels and the Swiss influence on New Glarus. If you enjoy quirky museums, this one is worth a visit.

4. Sugar River State Trail

Outdoor lovers will appreciate the Sugar River State Trail, a scenic 24-mile route perfect for biking, hiking, or a leisurely stroll. The trail follows an old railroad line, passing through charming farmland, dense forests, and historic wooden bridges. It’s especially beautiful in the fall when the leaves turn bright shades of red and orange. Along the way, you might spot deer, wild turkeys, and even the occasional bald eagle soaring above. The path is well-maintained and mostly flat, making it ideal for all skill levels.

I rented a bike and took a relaxing ride, stopping at one of the old trestle bridges to enjoy the peaceful views. Whether you’re looking for a quick nature escape or a long-distance ride, this trail is a great way to experience Wisconsin’s natural beauty.

5. Edelweiss Cheese Authentic Wisconsin

If you love cheese, Edelweiss Cheese Authentic Wisconsin is a must-visit. This small cheese shop carries an incredible selection of handcrafted Wisconsin cheeses, including their famous Swiss Emmentaler, which is made in traditional copper vats. Walking into the shop, you’re greeted by the rich aroma of aged cheese, and the friendly staff is always happy to offer samples. Beyond Swiss-style cheeses, you’ll find cheddars, goudas, and unique local varieties, along with gourmet snacks, specialty food items, and locally sourced honey and jams.

I picked up a wedge of their aged Swiss and a fresh baguette, then found a quiet park bench to enjoy an impromptu picnic with a view. Whether you’re looking for a snack, a souvenir, or just want to experience Wisconsin’s cheese culture, this place is well worth the stop.

6. New Glarus Woods State Park

For a peaceful escape into nature, New Glarus Woods State Park offers over 400 acres of forests, rolling meadows, and hiking trails. The park has a mix of easy and moderate trails, making it a great spot for both casual walkers and seasoned hikers. The Havenridge Trail is a favorite, winding through dense woodlands where you might spot deer, wild turkeys, and even the occasional fox. In the summer, the park is popular for camping, with well-maintained sites that offer a quiet retreat just minutes from town.

I spent a morning here on a solo hike, enjoying the fresh air and the sound of birds overhead. It’s the perfect place to slow down, recharge, and appreciate the beauty of Wisconsin’s outdoors. If you’re looking for a break from sightseeing, this park is a great way to reconnect with nature.

7. Maple Leaf Cheese & Chocolate Haus

If you have a sweet tooth, Maple Leaf Cheese & Chocolate Haus is the place to be. This charming shop is packed with artisan cheeses, handcrafted chocolates, and specialty snacks. The cheese selection includes everything from classic Swiss varieties to bold, locally made cheddars, while the chocolate counter offers truffles, fudge, and dipped treats made with high-quality ingredients. They also have a great selection of Wisconsin-made jams, crackers, and gourmet snacks that pair perfectly with their cheese, plus locally roasted coffee and sweet spreads.

I couldn’t resist trying a piece of their dark chocolate sea salt caramel, and it was one of the best I’ve had. The creamy texture and perfect balance of flavors made it unforgettable. Whether you’re looking for a gift, a road trip snack, or just an excuse to indulge, this shop is a must-visit in New Glarus.

8. Primrose Winery

For a laid-back wine-tasting experience, Primrose Winery is a fantastic stop in New Glarus. This cozy, family-run winery offers a variety of locally made fruit wines, including favorites like cranberry, raspberry, and apple. The tasting room is warm and welcoming, with knowledgeable staff who are happy to guide you through their selection. Whether you prefer sweet, semi-dry, or bold flavors, there’s something to suit every palate. Many of their wines are made with locally sourced ingredients, giving you a true taste of Wisconsin in every sip.

I sampled a flight and was surprised by how smooth and refreshing their cranberry wine was. It paired perfectly with the Wisconsin-made cheeses they offer in-store. If you’re looking for a relaxing afternoon with great drinks and friendly conversation, Primrose Winery is a hidden gem worth discovering.

9. Ruef’s Meat Market

For an authentic taste of New Glarus, Ruef’s Meat Market is the go-to spot for fresh, high-quality meats and Swiss-inspired specialties. This family-owned butcher shop, serving the community since 1928, is known for its handmade sausages, smoked meats, and locally sourced beef and pork. The moment you walk in, the aroma of smoked bratwurst fills the air, making it hard to leave without picking up something delicious. Their signature landjäger, a traditional Swiss dried sausage, is a must-try, along with their flavorful bratwurst and summer sausages.

I grabbed a pack of their smoked summer sausage and some fresh cheese curds, and it made for the perfect Wisconsin snack. The friendly staff even gave me pairing recommendations, making the experience even better. Whether you’re stocking up for a picnic, looking for grilling essentials, or just want to experience a true small-town butcher shop, Ruef’s is a great stop.

10. Swissland Mini Golf

For a fun and lighthearted break, Swissland Mini Golf offers a Swiss-themed course with creative obstacles and charming scenery. The course is well-maintained, with rolling greens, water features, and plenty of quirky Swiss-inspired decorations. It’s perfect for families, couples, or anyone looking for a little friendly competition. The best part? The course is surrounded by goats, who often come up to the fence to say hello, making it a truly unique experience.

I played a round here and had a blast trying to navigate the tricky holes while enjoying the fresh air. Afterward, I grabbed an ice cream from the nearby stand and watched the goats roam around. Whether you’re a mini-golf pro or just looking for something fun to do, this spot adds a little extra charm to your visit.

11. Dischler Park

If you need a quiet place to relax, Dischler Park is a lovely little green space in the heart of New Glarus. This well-maintained park offers walking trails, a playground, and plenty of picnic tables, making it a great spot for a peaceful afternoon. Whether you want to stretch your legs after exploring town, let the kids run around, or just enjoy the fresh air, this park is a simple but enjoyable stop.

I took a short walk here after grabbing a coffee from a nearby café, and it was the perfect way to unwind. The shaded benches and open grassy areas make it a great spot to sit back and soak in the small-town atmosphere. If you’re looking for a casual and relaxing break between activities, Dischler Park is a great option.

12. Baler House

History buffs will enjoy visiting Baler House, a historic home that offers insight into New Glarus’ Swiss heritage. Built in the early 1900s, this charming house-turned-museum showcases artifacts, photographs, and memorabilia from the town’s early settlers. The beautifully preserved woodwork, Swiss-style architecture, and antique furnishings make it feel like stepping into another era. It’s a fascinating glimpse into the daily lives of the immigrants who helped shape New Glarus into the town it is today. The collection includes handmade textiles, vintage kitchenware, and period clothing, offering a tangible connection to the past.

I loved browsing through the old photographs and letters, imagining the stories behind them and the people who once lived here. The house isn’t large, but it’s packed with history, and the staff are always eager to share interesting details and answer any questions. If you enjoy learning about the past, this hidden gem is worth checking out.

Frequently Asked Questions (FAQs) about the Best Things to Do in New Glarus

Looking for more content on the top things to do in New Glarus? Here are some popular questions (and answers) I get that will help you plan your trip to New Glarus:

What’s the best time to visit New Glarus?

The ideal time to experience New Glarus is during the summer and fall months. Summer offers vibrant festivals and outdoor activities, while fall showcases the town’s stunning foliage.

Is New Glarus family-friendly?

Absolutely! With its parks, mini-golf, and historical attractions, there’s something for every member of the family to enjoy.

How long should I stay in New Glarus?

A weekend getaway is perfect for covering the main attractions. However, if you’re keen on a relaxed pace and wish to explore deeper, consider extending your stay to a week.

Is New Glarus worth visiting?

Absolutely! New Glarus is a charming town that offers a unique blend of Swiss heritage, delightful festivals, and scenic beauty. This makes it a must-visit destination for travelers seeking both relaxation and adventure. Here’s an overview of what New Glarus WI has to offer:

1. Swiss Culture: New Glarus takes pride in its Swiss heritage, and you’ll find Swiss-style architecture, restaurants serving Swiss cuisine, and shops selling Swiss goods. The Swiss Historical Village Museum offers insights into the area’s history.
2. New Glarus Brewing Company: If you’re a beer enthusiast, a visit to New Glarus Brewing Company is a must. They offer tours and tastings of their renowned craft beers, including the famous “Spotted Cow.”
3. Outdoor Activities: The Sugar River State Trail is a popular spot for biking, hiking, and bird-watching. In winter, the area offers opportunities for snowshoeing and cross-country skiing.
4. Festivals and Events: New Glarus hosts several annual festivals celebrating its Swiss heritage, such as Polkafest, Wilhelm Tell Festival, and Oktoberfest. These events offer music, dance, food, and a lively atmosphere.
5. Charming Atmosphere: The village’s quaint streets, friendly locals, and unique Swiss charm make for a relaxing and enjoyable visit.
6. Local Cuisine: Enjoy Swiss specialties like fondue and raclette, along with other delicious local fare.
7. Proximity to Other Attractions: New Glarus is not far from Madison and other interesting Wisconsin destinations, making it a nice day trip or stopover.

Are there dining options in New Glarus?

Absolutely! New Glarus boasts a variety of dining options, from traditional Swiss eateries serving fondue and raclette to contemporary restaurants offering a mix of American and European cuisines, ensuring that visitors have a delightful culinary experience.

What town in Wisconsin is known as Little Switzerland?

The village of New Glarus in Wisconsin is often referred to as “America’s Little Switzerland.” This nickname reflects the community’s strong Swiss heritage, as it was founded by immigrants from the canton of Glarus in Switzerland in 1845.

New Glarus embraces its Swiss roots through its architecture, cuisine, festivals, and cultural attractions. Visitors to the village can enjoy Swiss-style buildings, restaurants serving traditional Swiss dishes, and events celebrating Swiss culture. The Swiss Historical Village Museum and annual festivals like Polkafest and Wilhelm Tell Festival further showcase the town’s connection to its Swiss heritage.

What is New Glarus Wisconsin known for?

New Glarus, Wisconsin, is famously known as “America’s Little Switzerland” due to its rich Swiss heritage, and it’s celebrated for its world-renowned New Glarus Brewing Company, which crafts some of the finest beers in the country. Additionally, the town’s traditional festivals, historic architecture, and scenic landscapes further solidify its reputation as a cultural and natural gem.

Concluding Thoughts on Touring New Glarus

New Glarus is more than just a town; it’s an experience. A place where Swiss heritage comes alive in every corner, from its historic buildings to its delightful festivals. It’s a destination that promises both relaxation and adventure, catering to history buffs, nature lovers, and everyone in between. As you stroll through its streets, you’ll be transported to a different era, one filled with rich traditions and heartwarming tales. So, pack your bags and set your sights on New Glarus, where every visit feels like a journey back in time, yet with all the modern comforts you’d desire. It’s a hidden gem, waiting to be discovered, and promises memories that will last a lifetime.