Zell am See’s Coolest Spots: 12 Experiences You Can’t Miss

Zell am See feels like something straight out of a fairytale. Here, alpine beauty meets crystal-clear waters in perfect harmony. From soaring down ski slopes in winter to hiking lush, green trails in summer, this stunning Austrian town offers endless opportunities for both adventure and relaxation. Picture yourself taking a scenic boat ride across the lake, surrounded by snow-capped peaks, or sipping coffee on a cozy terrace. That’s Zell am See for you! Here are 12 unmissable things to do that’ll make your visit unforgettable!

Best Things to Do in Zell am See

Looking for the coolest things to do in Zell am See? Take in stunning views at Zeller See, explore the charming Old Town, and hit the slopes of Schmittenhöhe for some outdoor fun. Drive along the breathtaking Grossglockner High Alpine Road and relax by the tranquil Plettsaukopf Reservoir. Whether you’re into nature, adventure, or relaxation, here are the top attractions to visit in Zell am See!

1. Zeller See

Zeller See is the heart of Zell am See, offering crystal-clear waters surrounded by breathtaking alpine scenery. Whether you’re swimming, paddleboarding, or cruising on a boat tour, the lake is a prime spot for outdoor fun. In the summer, you’ll see locals and tourists sunbathing on the shores, while winter transforms the area into a snow-covered wonderland. The walking paths along the promenade are perfect for a relaxing stroll, with plenty of benches to take in the view. One of my favorite moments was grabbing a coffee from a lakeside café and watching the sun set behind the mountains.

For those looking for adventure, you can rent kayaks or even try windsurfing. Fishing enthusiasts will appreciate the abundance of trout and pike. No matter the season, Zeller See is a must-visit for anyone wanting to experience the natural beauty of this Austrian gem.

2. Old Town

Zell am See’s Old Town is a charming mix of medieval architecture, cozy cafés, and boutique shops. Strolling along its cobblestone streets, you’ll find landmarks like Vogtturm Tower, one of the town’s oldest buildings, and the St. Hippolyt Church, with its striking Gothic design. The streets are lined with traditional Austrian buildings, many now housing trendy restaurants and souvenir shops. One of my best finds was a local bakery selling freshly baked Apfelstrudel, which made for the perfect afternoon snack.

Beyond sightseeing, the Old Town hosts lively markets and seasonal festivals. In winter, it transforms into a Christmas wonderland, with festive lights and mulled wine stalls. It’s a place where history meets modern charm, and every corner offers a photo-worthy moment. Whether you’re shopping, dining, or just soaking in the atmosphere, the Old Town is a must-visit.

3. Schmittenhöhe

For some of the best views in Austria, Schmittenhöhe Mountain is a must-visit. Sitting at 2,000 meters, it’s Zell am See’s prime spot for skiing, hiking, and paragliding. In winter, skiers and snowboarders enjoy 77 kilometers of slopes, while summer welcomes hikers and bikers to scenic trails. The Schmittenhöhebahn cable car takes you straight to the summit, where you’ll be greeted by stunning 360-degree views of over 30 Alpine peaks. I took the Sisi Circular Trail, an easy yet rewarding hike named after Empress Sisi, and the scenery was breathtaking.

The mountain isn’t just for adventure seekers—art installations and panoramic restaurants add to the experience. Berghotel Schmittenhöhe is a great place to enjoy traditional Austrian food while admiring the view. Whether you’re gliding down the slopes or enjoying a scenic lunch, Schmittenhöhe offers something for everyone.

4. Grossglockner High Alpine Road

A drive along the Grossglockner High Alpine Road is one of the most unforgettable experiences in Austria. This 48-kilometer mountain route winds through Hohe Tauern National Park, offering dramatic views of Grossglockner, Austria’s highest peak at 3,798 meters. The road features 36 hairpin turns, leading to stunning stops like the Kaiser-Franz-Josefs-Höhe viewpoint, where you can admire the Pasterze Glacier up close. On my drive, I pulled over at Fuscher Törl, where the alpine landscapes stretched endlessly in every direction.

This scenic route is open from May to October, attracting drivers, cyclists, and motorcyclists eager for the challenge. Along the way, you’ll find visitor centers, hiking trails, and wildlife spotting areas where marmots and ibex roam. Whether you’re a road trip lover or a nature enthusiast, this high-altitude journey is an absolute must in Zell am See.

5. Plettsaukopf Reservoir

Perched on Schmittenhöhe Mountain, Plettsaukopf Reservoir is a peaceful alpine retreat with stunning reflections of the surrounding peaks. This man-made lake serves as a water source for snowmaking in winter, but during summer, it transforms into a picturesque hiking destination. A 1.5-hour scenic trail leads here from the Areitbahn cable car station, offering breathtaking panoramic views along the way. I stopped at one of the wooden benches overlooking the water, soaking in the fresh mountain air and tranquility.

The area is perfect for hikers, photographers, and families looking for an easy yet rewarding outdoor experience. Informational boards explain how the reservoir supports winter tourism, adding an educational touch to the visit. Whether you’re stopping for a picnic or simply enjoying the peaceful scenery, Plettsaukopf Reservoir offers a refreshing break from the town’s busier spots.

6. Vogtturm Tower

For a glimpse into Zell am See’s past, Vogtturm Tower is a must-visit. Dating back to the 12th century, this fortified medieval tower stands as one of the town’s oldest buildings. Today, it houses the Zell am See Local Museum, featuring exhibits on the town’s history, traditions, and alpine culture. Inside, you’ll find artifacts from the Middle Ages, historical photographs, and even ancient weapons. As I climbed the narrow wooden staircase, I couldn’t help but imagine what life was like here centuries ago.

The highlight is the top-floor viewing platform, offering a unique perspective over Zell am See’s Old Town and Lake Zell. The museum hosts temporary exhibits and cultural events throughout the year, making each visit a little different. Whether you’re a history enthusiast or just love exploring old architecture, Vogtturm Tower is a fascinating stop in the heart of town.

7. Sigmund-Thun-Klamm

A short drive from Zell am See, Sigmund-Thun-Klamm is an incredible natural gorge carved by the Kapruner Ache River over thousands of years. This 320-meter-long canyon features wooden walkways that let you experience the roaring waterfalls, deep rock formations, and turquoise waters up close. The 30-minute walk through the gorge is an easy yet thrilling adventure. I visited on a summer afternoon, and the mist from the rushing water was the perfect way to cool off.

At the end of the trail, you’ll reach Klammsee Lake, a stunning spot for picnics and nature photography. If you’re visiting in the evening, check out the Mystic Night Walk, where the gorge is illuminated for a magical atmosphere. Whether you go for the geology, the scenery, or just a peaceful escape, Sigmund-Thun-Klamm is an unmissable experience.

8. Grand Hotel Zell am See

For a touch of luxury, the Grand Hotel Zell am See offers the perfect mix of history, comfort, and breathtaking lake views. Sitting on a private peninsula on Lake Zell, this 5-star hotel has been welcoming guests since 1896. Its elegant Belle Époque-style architecture gives it an old-world charm, while its modern spa, fine dining, and lakeside terraces make for an unforgettable stay. Even if you’re not staying overnight, their Seebar Café is a great place to enjoy a coffee with a view.

The hotel offers year-round activities, from private boat tours in summer to cozy après-ski evenings in winter. Wellness lovers can unwind in the rooftop spa, while adventure seekers can book guided excursions. Whether you’re indulging in a meal, enjoying the spa, or just admiring the views, the Grand Hotel Zell am See adds a bit of elegance to any visit.

9. Krimml Waterfalls

Just an hour’s drive from Zell am See, Krimml Waterfalls is Austria’s tallest waterfall, plunging an impressive 380 meters in three tiers. Located within Hohe Tauern National Park, this natural wonder attracts visitors year-round for its powerful cascades and refreshing mist. A well-maintained trail leads to multiple viewpoints, each offering a different perspective of the roaring falls. I hiked to the middle platform, where the force of the water was so strong, I could feel the spray from meters away.

For those looking for a longer trek, the 4-kilometer hike to the top is worth the effort, offering panoramic views of the surrounding valley. The falls are also known for their therapeutic air, which is said to benefit respiratory health. Whether you take a short stroll to the base or make the full ascent, Krimml Waterfalls delivers an unforgettable alpine experience.

10. Kitzsteinhorn Glacier

If you want to experience year-round snow and high-altitude adventure, Kitzsteinhorn Glacier is the place to be. Sitting at 3,203 meters, this iconic glacier offers skiing, snowboarding, and panoramic mountain views—even in summer. The Gipfelwelt 3000 observation platform provides breathtaking views over the Hohe Tauern mountains, while the ICE ARENA snow park lets visitors enjoy sledding and snow play even in July. I took the cable car ride from Kaprun, and the transition from green valleys to an all-white landscape was surreal.

Aside from winter sports, Kitzsteinhorn has excellent hiking trails, a glacier cave, and an educational cinema about alpine life. After exploring, visitors can warm up with a traditional Austrian meal at the Gipfel Restaurant, the highest restaurant in Salzburg. Whether you’re here for the slopes or the views, Kitzsteinhorn Glacier is one of the most spectacular places in Zell am See.

11. Steinerwirt 1493

For a taste of authentic Austrian hospitality, Steinerwirt 1493 is a must-visit. This historic inn, which has been serving guests for over 500 years, is a cozy blend of tradition and modern comforts. Located in the Old Town, it’s famous for its classic Austrian dishes, like Wiener schnitzel, Kasnocken (cheese dumplings), and hearty goulash. I stopped here after a long day of hiking, and their homemade apple strudel was hands-down the best I’ve ever had.

Beyond the food, Steinerwirt 1493 also functions as a boutique hotel and wine cellar, making it a great place to stay. The atmosphere is warm, welcoming, and full of local charm, with wooden interiors and friendly service. Whether you’re dining, enjoying a glass of wine, or staying the night, this historic inn captures the essence of Austrian alpine culture.

12. Pinzgauer Lokalbahn

For a scenic journey through the Austrian countryside, the Pinzgauer Lokalbahn is a charming narrow-gauge railway that runs from Zell am See to Krimml. This historic train line, dating back to 1898, winds through lush meadows, picturesque villages, and dramatic mountain landscapes. The slow pace and open windows make it the perfect way to soak in the scenery, whether you’re heading to Krimml Waterfalls or simply enjoying a leisurely ride. I took the train at sunset, and watching the golden light hit the peaks was unforgettable.

Along the route, passengers can hop off to explore small alpine towns or enjoy local food markets and traditional events. The train’s vintage carriages and relaxing atmosphere make it a favorite among families and photographers. Whether you ride it for the views or as a fun way to explore, the Pinzgauer Lokalbahn offers a nostalgic and picturesque experience in Zell am See.

Frequently Asked Questions (FAQs) about the Best Things to Do in Zell am See

Looking for more content on the top things to do in Zell am See? Here are some popular questions (and answers) I get that will help you plan your trip to Zell am See:

What is the best time to visit Zell am See?

Summer and winter are both fantastic in Zell am See. June to August offers lush landscapes and lake activities, while December to February provides a winter wonderland perfect for skiing and snowboarding, each season offering its unique charm and array of activities.

Is Zell am See suitable for family vacations?

Absolutely, Zell am See is a family-friendly destination. With activities ranging from serene boat rides on the lake, gentle hiking trails suitable for young adventurers, and various winter activities, it ensures a fun-filled vacation for all age groups throughout the year.

How accessible is Zell am See for international travelers?

Zell am See is conveniently accessible for international visitors. The nearest airport is Salzburg Airport. From there, travelers can utilize efficient train services, buses, or car rentals to reach the destination, ensuring a smooth journey amidst stunning Austrian landscapes.

Are there vegetarian or vegan dining options available in Zell am See?

Yes, Zell am See boasts a variety of dining options that cater to vegetarian and vegan preferences. Numerous restaurants offer delightful meals crafted from fresh, local ingredients, ensuring that every dietary requirement is not only met but celebrated with culinary flair.

Can I explore Zell am See without knowing German?

Exploring Zell am See without knowing German is quite feasible. English is widely spoken, especially within the tourism sector, ensuring that visitors can navigate, explore, and communicate effectively and comfortably throughout their stay in this enchanting Austrian town.

What is the name of the mountain in Zell am See?

The prominent mountain in Zell am See is the Schmittenhöhe. It’s renowned for its stunning panoramic views, winter skiing opportunities, and various outdoor activities during the summer, making it a pivotal attraction for visitors seeking both adventure and natural beauty in the Austrian Alps.

What does Zell am See mean in German?

“Zell am See” translates to “Zell by the Lake” in English. “Zell” is the name of the town, “am” means “by” or “at,” and “See” translates to “lake” in German. The name reflects the town’s picturesque location beside the beautiful Lake Zell in the state of Salzburg, Austria.

Is Zell am See worth visiting?

Absolutely, Zell am See is worth visiting for its stunning natural beauty, recreational activities, and charming ambiance. The town offers a blend of serene lake views, majestic mountain landscapes, and a variety of activities, such as skiing, hiking, and boating, catering to both relaxation and adventure seekers alike.

Final Thoughts on Visiting Zell am See

Zell am See is more than just a picturesque spot in Austria; it’s an adventure waiting to happen. Forget the typical tourist trails and dive into a world where every turn is a new story, from the serene Lake Zell to the rugged trails of the Kitzsteinhorn Glacier. Whether you’re a solo traveler seeking solitude in the mountains or a family looking for a wholesome getaway, Zell am See doesn’t just meet expectations; it surpasses them.

It’s not about ticking off a checklist; it’s about immersing yourself in the experience, the culture, and the stunning backdrops. So, grab your backpack, lace up those hiking boots, and let’s uncover the hidden gems that make Zell am See an unmissable stop on your Austrian adventure.