Tulum is the ultimate escape—a beachside paradise where crystal-clear waters meet the ancient wonders of the Mayan world. Picture yourself waking up to the sound of waves crashing, taking a refreshing dip in a hidden cenote, and then exploring the iconic Tulum Ruins. Having spent time here, I can tell you this: Tulum has a way of drawing you in. From lush jungles to vibrant nightlife, the energy here is absolutely contagious. Let’s dive into 12 must-see spots in Tulum!
Best Places to Visit in Tulum
Visiting Tulum? Swim in the breathtaking Gran Cenote, explore the ancient Tulum Ruins overlooking the Caribbean, or unwind on the pristine sands of Playa Paraiso. Discover the vibrant nightlife on Tulum Beach Road, practice yoga at a beachfront retreat, or indulge in fresh seafood at a jungle-side restaurant. Whether you’re here for adventure, relaxation, or culture, Tulum is the ultimate tropical vacation.
1. Tulum Ruins
Perched on a cliff overlooking the Caribbean, Tulum Ruins is one of the most breathtaking archaeological sites in Mexico. Walking through the well-preserved structures, like El Castillo and the Temple of the Frescoes, gives you a glimpse into the ancient Mayan world. The ruins aren’t just historically significant—they offer some of the most stunning ocean views in Tulum. The site can get crowded, so arriving early in the morning gives you a more peaceful experience and cooler temperatures for exploring.
One of my favorite moments here was taking the staircase down to the secluded beach beneath the ruins. Swimming in the clear blue waters with the ancient structures towering above felt surreal. Whether you’re fascinated by history or just want a unique backdrop for your photos, Tulum Ruins is a must-visit. Don’t forget sunscreen and plenty of water—the sun here is intense!
2. Cenote Dos Ojos
If you’re looking for an unforgettable snorkeling or diving experience, Cenote Dos Ojos should be at the top of your list. This massive underground cavern is named “Two Eyes” because of its two circular sinkholes connected by a stunning underwater cave system. The crystal-clear waters allow you to see intricate stalactites and stalagmites, making it one of the most visually striking cenotes in the Yucatán Peninsula. Guided diving tours take you through The Bat Cave, a pitch-dark chamber where bats hang overhead while divers explore the depths below.
I tried snorkeling here, and even without scuba gear, the views were incredible. Sunlight streaming through the water creates a mesmerizing glow, and the silence underwater makes it feel like another world. If diving isn’t your thing, you can still swim and float in the cenote’s refreshing waters. It’s a peaceful escape from Tulum’s heat and a must-visit for nature lovers.
3. Sian Ka’an Biosphere Reserve
For a truly wild and immersive experience, Sian Ka’an Biosphere Reserve offers a mix of untouched nature, wildlife encounters, and breathtaking landscapes. A UNESCO World Heritage Site, this vast protected area is home to mangroves, wetlands, tropical forests, and the Mesoamerican Barrier Reef. Boat tours through the biosphere give you a chance to spot dolphins, manatees, and exotic birds while learning about the region’s delicate ecosystem. If you’re up for adventure, you can even float down ancient Mayan canals that were once used for trade.
I took a guided tour here, and it was one of the most peaceful experiences I’ve had in Tulum. Drifting through the clear waters, surrounded by nothing but nature, was a stark contrast to the busy beaches. Whether you’re kayaking, birdwatching, or just soaking in the views, Sian Ka’an is a must for anyone who appreciates nature’s raw beauty.
4. Playa Paraíso
Tulum has plenty of beautiful beaches, but Playa Paraíso stands out as one of the most stunning. With its soft white sand and crystal-clear turquoise waters, it looks like a postcard come to life. The beach is public, but it’s well-maintained, with nearby beach clubs offering food, drinks, and sun loungers. Whether you want to swim, sunbathe, or just relax under a swaying palm tree, this beach delivers the ultimate tropical experience.
I spent an entire afternoon here, alternating between dips in the ocean and sipping fresh coconut water from a beach vendor. The vibe is laid-back, and unlike some of Tulum’s more crowded beaches, you can always find a quiet spot. If you’re looking for the perfect beach day, Playa Paraíso is an easy choice. Arrive early for the best spots and don’t forget your sunscreen!
5. Coqui Coqui Perfumeria
Tucked away in Tulum, Coqui Coqui Perfumeria is more than just a shop—it’s an experience for the senses. This boutique perfumery specializes in handcrafted scents inspired by the Yucatán Peninsula, with fragrances blending tropical florals, citrus, and earthy notes. Each bottle captures the essence of Tulum, making it the perfect souvenir or gift. Beyond perfumes, they also offer luxury skincare products and scented candles, all made with natural ingredients.
I walked in expecting a quick visit but ended up staying longer, drawn in by the elegant decor and soothing atmosphere. The staff even helped me create a custom scent, making it a personal and memorable experience. If you love unique fragrances or just want a break from the beach, Coqui Coqui is a must-visit. Plus, the shop’s chic design makes it a great spot for a quick photo.
6. Tulum Art Club
For a taste of Tulum’s creative scene, Tulum Art Club is the place to be. This vibrant space doubles as an art gallery and café, showcasing works from both local and international artists. The rotating exhibits feature everything from contemporary paintings to Mayan-inspired sculptures, giving you insight into the region’s artistic culture. If you’re looking for something interactive, the club also hosts workshops, live music, and community events where travelers and creatives come together.
I stopped by for a coffee and ended up chatting with one of the resident artists about their latest piece. The relaxed vibe and open-concept space make it easy to linger, whether you’re admiring the art or working on your laptop. Whether you’re an art enthusiast or just looking for a laid-back hangout, Tulum Art Club is a hidden gem worth visiting.
7. Casa Malca
Once a mansion rumored to belong to Pablo Escobar, Casa Malca is now a luxurious beachfront hotel and art-filled retreat. The property blends modern design with historical intrigue, featuring bold contemporary art, hidden passageways, and Instagram-worthy installations. Even if you’re not staying here, you can visit the beach club, enjoy cocktails at the rooftop bar, or explore the eclectic collection of sculptures and paintings scattered throughout the property.
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I visited for brunch and was blown away by the mix of opulence and mystery. Walking through the grand hallways, you’ll see everything from vintage furniture to avant-garde art pieces. The beach itself is equally stunning, with soft sand and private cabanas for guests. Whether you’re here for a drink, a meal, or just to soak in the unique ambiance, Casa Malca offers an unforgettable experience.
8. Gitano
If you’re looking for an unforgettable dining and nightlife experience in Tulum, Gitano is the place to be. This jungle restaurant and mezcal bar is known for its bohemian atmosphere, twinkling fairy lights, and lively energy. The menu features Mexican-inspired dishes cooked over an open fire, from smoky grilled meats to fresh ceviche. The cocktail list is just as impressive, with expertly crafted drinks made from locally sourced ingredients.
I came here for dinner and ended up staying for the live DJ and late-night dancing. The mix of delicious food, mezcal-infused cocktails, and upbeat music makes it more than just a restaurant—it’s a whole experience. Whether you’re looking for a romantic dinner spot or a trendy place to sip mezcal and enjoy music, Gitano captures the magic of Tulum’s nightlife.
9. Ahau Tulum
If you’ve seen the famous wooden sculpture of a giant opening its chest, you’ve already glimpsed Ahau Tulum. This beachfront eco-hotel is more than just a place to stay—it’s a creative hub that blends sustainability, wellness, and art. The open-air design, wooden structures, and beachfront yoga classes make it one of the most relaxing spots in Tulum. Even if you’re not a guest, you can visit the art installations, enjoy a beachfront meal, or attend one of their cultural events.
I stopped by to see the iconic sculpture, and it was even more impressive in person. While there, I grabbed a smoothie from the café and watched people practicing yoga by the ocean. The entire space feels like a retreat from the busier parts of Tulum, perfect for anyone looking to unwind. Whether you’re here for the art, the vibe, or a yoga session, Ahau Tulum is worth a visit.
10. La Zebra Beach Bar and Restaurant
For a laid-back beach day with amazing food, La Zebra is one of the best spots in Tulum. This beachfront restaurant and bar serves up fresh, flavorful Mexican cuisine with a modern twist. Think handmade tortillas, perfectly grilled seafood, and tropical cocktails made with local ingredients. The open-air setting, complete with swaying palm trees and ocean views, makes it an ideal place to relax. They even host salsa nights, where you can dance under the stars with live music.
I came here for brunch and ended up staying longer than planned, soaking up the beachside atmosphere. The staff was friendly, the food was incredible, and the setting was pure paradise. If you’re looking for a restaurant that combines great flavors with a stunning beachside location, La Zebra is an easy choice. Arrive early if you want a prime spot near the water!
11. Tulum Monkey Sanctuary
A visit to the Tulum Monkey Sanctuary is a must for wildlife lovers. This conservation-focused sanctuary is home to rescued spider monkeys, as well as other native animals like parrots, deer, and coatis. The sanctuary aims to rehabilitate and protect local wildlife while educating visitors about the region’s delicate ecosystem. Guided tours take you through the lush jungle, where you’ll see monkeys swinging from the trees and learn about their behavior and habitat.
I wasn’t sure what to expect, but seeing the monkeys up close was an unforgettable experience. The guides were knowledgeable and passionate, making the tour both fun and informative. Beyond the monkeys, the sanctuary also has natural cenotes, where you can swim after your tour. It’s a perfect mix of wildlife, nature, and adventure, making it one of the most unique places to visit in Tulum.
12. Muyil Archaeological Site
If you want to explore Mayan ruins without the crowds, Muyil Archaeological Site is the perfect alternative to Tulum Ruins. Located within the Sian Ka’an Biosphere Reserve, this ancient site features tall temples, stone structures, and hidden jungle pathways. Unlike Tulum’s cliffside ruins, Muyil’s pyramids are surrounded by dense vegetation, giving the place a peaceful, almost mystical atmosphere. The site is smaller but offers a more intimate and immersive experience.
I visited in the late afternoon, and it felt like stepping into a lost world. The Nohoch Mul pyramid stands tall among the trees, and climbing to the top gives you a stunning view of the jungle and Muyil Lagoon. After exploring the ruins, I took a boat tour through the Mayan canals, floating peacefully through crystal-clear waters. If you love history and nature, Muyil is an underrated gem that shouldn’t be missed.
