The North Shore of Massachusetts is where New England’s coastal charm truly shines—think historic seaside towns, windswept beaches, and an unmistakable vibe that’s equal parts laid-back and inspiring. Whether you’re strolling through Salem’s cobblestone streets (yes, it’s more than just witch trials!) or savoring the freshest lobster roll while overlooking Gloucester’s rugged harbor, the North Shore offers a perfect blend of history and coastal beauty.
As a local, I’ve spent years exploring this stretch of coastline, and it never fails to surprise me. Whether hiking the peaceful trails at Halibut Point State Park or soaking in the art scene at Rockport’s Bearskin Neck, there’s always something new to experience. Here are 15 unforgettable things to do on the North Shore that will make your getaway as perfect as the salty ocean breeze.
Best Places to Visit in the North Shore, MA
Ready to explore the North Shore? From historic landmarks and local seafood spots to serene coastal getaways, this scenic destination has something for everyone. Discover the top attractions that make the North Shore a must-visit!
1. Visit the Salem Witch Museum
Salem’s past is steeped in mystery, and the Salem Witch Museum offers an immersive look into the hysteria that gripped the town in 1692. Step into the dimly lit exhibition hall, where life-sized dioramas and haunting narrations bring the infamous trials to life. The main presentation details how fear and suspicion led to tragic consequences, while a second exhibit explores the lasting impact of witch hunts throughout history.
After visiting the museum, I wandered through Salem’s historic district, stopping by the Witch House—the only surviving structure with direct ties to the trials. The eerie ambiance of the town is undeniable, especially when you stumble upon old cemeteries and colonial-era buildings. If you’re here in October, the energy is electric with Halloween festivities, ghost tours, and costumed visitors everywhere. Salem blends history and legend in a way that makes every corner feel like part of the story.
2. Sail on a historic privateer schooner in Salem
There’s something about sailing on a 170-foot replica privateer that makes you feel like you’ve stepped back into Salem’s seafaring past. This 100-minute tour on the Schooner Fame lets you actually participate in raising the sails, steering the boat, and even firing the cannon while the crew shares stories about privateers and 400 years of maritime history. It’s way more engaging than sitting on a regular harbor cruise.
The boat holds up to 30 people, so it never feels crowded. Kids especially love helping with the sails, and the crew makes everyone feel included.
Bring a jacket even in summer since it gets chilly on the water, especially during sunset sails. After docking at Pickering Wharf, walk over to the Peabody Essex Museum to see actual artifacts from Salem’s privateering era.
3. Spend a day at Crane Beach in Ipswich
Golden dunes, gentle waves, and miles of soft sand—Crane Beach in Ipswich is one of the most stunning coastal escapes in Massachusetts. Managed by The Trustees, this conservation-focused beach offers a peaceful retreat with breathtaking Atlantic views. The shoreline is perfect for long walks, while the calm waters make it an ideal spot for swimming and wading. Nature lovers will appreciate the nearby trails winding through the dunes, home to protected piping plovers and other coastal wildlife.
One summer, I took a guided tour of the Crane Estate, perched on a bluff overlooking the beach. The grand architecture and sweeping ocean views made it feel like a step back in time. After a day of sun and sea, a stop at the nearby Clam Box of Ipswich for their famous fried clams is the perfect way to polish the experience. Crane Beach isn’t just beautiful—it’s classic New England at its best.
4. Wander through Rockport’s Bearskin Neck
Rockport’s Bearskin Neck feels like something out of a storybook. This narrow peninsula, lined with colorful buildings and artisan shops, is the heart of one of New England’s most picturesque seaside towns. Stroll through the charming streets, where you’ll find everything from handcrafted jewelry to locally made sweets. The waterfront is dotted with cafés serving fresh seafood, and the iconic red Motif No. 1 fishing shack stands as a favorite subject for artists and photographers alike.
On my last visit, I grabbed a lobster roll from Roy Moore Lobster Co. and found a quiet spot by the harbor to watch the fishing boats come and go. The salty breeze, seagulls overhead, and the distant hum of conversation made for a moment of pure coastal bliss. Whether you’re browsing galleries, enjoying the views, or indulging in fresh seafood, Bearskin Neck is the kind of place you’ll want to linger.
5. Make your own witch’s broom in a Salem workshop
Most Salem souvenirs end up in a drawer, but this one you’ll actually display. This 90-minute workshop teaches you how to craft your own witches broom from scratch, complete with colorful broomcorn, ribbons, charms, and trinkets meant for protection or good fortune. The local instructors walk you through every step, from wrapping the handle to attaching earthly elements, and everyone leaves with a completely unique creation.
The workshop is hands-on and surprisingly meditative once you get into the rhythm. You can even bring your own charms if you want to personalize it more, just ask the instructors when you arrive.
Make sure to arrive 10 minutes early since latecomers can’t join once class starts. The location is at Old Town Hall, not the Essex Street retail store, so double-check your directions before heading out!
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6. Browse the Peabody Essex Museum in Salem
Tucked in the heart of Salem, the Peabody Essex Museum is a cultural gem that blends maritime heritage with global art. Its vast collection ranges from Chinese export porcelain to contemporary installations, offering an experience that’s both historic and modern. The Yin Yu Tang House, a 200-year-old Chinese home relocated and rebuilt here, is a fascinating highlight, giving visitors a glimpse into life in another time and place.
During my visit, I was drawn to the maritime exhibits, which showcase intricate ship models and tales of Salem’s seafaring past. The level of craftsmanship in some of the artifacts was incredible, making it easy to imagine the bustling port city of centuries ago. Beyond the exhibits, the museum’s bright, modern design creates an inviting space to explore. Whether you’re an art lover or a history buff, this museum offers an inspiring look at culture from both near and far.
7. Walk Marblehead’s historic downtown
Marblehead’s Historic Downtown is a slice of colonial New England at its finest. With winding streets lined by 17th and 18th-century homes, charming boutiques, and cozy cafés, it feels like stepping into the past. This seaside town played a major role in the American Revolution and is often called the birthplace of the U.S. Navy. Walking along the harbor, you’ll spot beautifully preserved sea captains’ homes and the iconic Marblehead Lighthouse standing proudly on the rocky coastline.
On my last trip, I visited Fort Sewall, a historic military outpost offering sweeping views of Marblehead Harbor. Watching the sailboats glide across the water as the sun dipped below the horizon was the perfect way to end the day. Afterward, I grabbed a cup of chowder from The Barnacle, a local favorite. With its rich history and coastal charm, Marblehead feels like a postcard come to life.
8. Learn to make Taiwanese dumplings at the historic Windsor Inn
Learning to fold dumplings from someone who grew up making them hits different than watching a YouTube tutorial. Chef Patty Chen hosts this two-hour Taiwanese dumpling workshop at Cambridge’s Windsor Inn, teaching you five different folding techniques while sharing stories about her family’s heritage.
The class maxes out at 14 people, so there’s plenty of room to ask questions and get hands-on help. Boston Insider named it the city’s best dumpling experience, and you get all the recipes to recreate everything at home.
The Windsor Inn is in The Port neighborhood of Cambridge, just a short walk from the Kendall/MIT Red Line stop. After class, stroll down to Cambridge Brewing Company for a local beer, it’s right around the corner!
9. Hang out at Newburyport’s waterfront park
Set along the banks of the Merrimack River, Newburyport’s Waterfront Park is the perfect spot to soak in the town’s maritime charm. With scenic boardwalks, lush green spaces, and a steady stream of sailboats drifting by, it’s a peaceful retreat that also serves as a hub for local events. In the summer, the park comes alive with outdoor concerts, farmers’ markets, and art festivals that showcase the town’s creative spirit.
One of my favorite memories here was renting a kayak and paddling along the river just before sunset. The golden light reflecting off the historic brick buildings gave the whole town a warm glow. After working up an appetite, I stopped by Brine for some of the best oysters I’ve ever had. Spend an afternoon here, and it won’t take long to see why Newburyport has such a devoted following.
10. Go whale watching in Gloucester
Gloucester, America’s oldest seaport, is famous for its world-class whale watching. Hop on a boat from Seven Seas or Cape Ann Whale Watch, and within 30 minutes, you’re out in the Atlantic, scanning the horizon for breaching humpbacks and playful dolphins. The waters off Gloucester are part of the Stellwagen Bank National Marine Sanctuary, one of the best places in the world to see whales up close.
On my last tour, a massive humpback surfaced right next to the boat, spraying mist into the air before diving back down with a dramatic flick of its tail. It was an unforgettable moment. The guides share fascinating insights about marine life, making it both an educational and awe-inspiring experience. After the tour, stop by Causeway Restaurant for a hearty bowl of clam chowder. Few things compare to the excitement of seeing these gentle giants in their natural habitat.
11. Tour Hammond Castle Museum
Perched on a cliffside in Gloucester, Hammond Castle Museum is a medieval-style fortress that feels straight out of a fairy tale. Built in the 1920s by inventor John Hays Hammond Jr., this architectural wonder blends Gothic, Renaissance, and Romanesque influences. Inside, you’ll find secret passageways, soaring stone archways, and an eclectic collection of artifacts, including ancient manuscripts and medieval weaponry.
Exploring the castle’s dimly lit hallways, I stumbled upon the grand indoor courtyard, where sunlight filters through towering stained-glass windows. The contrast between the rugged coastal setting and the old-world European charm is striking. Outside, the castle’s oceanfront gardens offer breathtaking views of the Atlantic, making it the perfect spot to pause and take it all in. A visit here is like stepping into another era, surrounded by history and dramatic coastal beauty.
12. Swim at Singing Beach in Manchester-by-the-Sea
Manchester-by-the-Sea is a coastal gem where small-town charm meets scenic beauty. Its biggest draw is Singing Beach, a pristine stretch of sand named for the way the grains create a musical sound underfoot. The gentle waves and soft sand make it a perfect spot for sunbathing and swimming, while the rocky outcrops offer some of the best ocean views on the North Shore.
After a morning at the beach, I wandered into town, stopping at the Manchester-by-the-Sea General Store for a homemade pastry and coffee. The streets are lined with historic homes, charming boutiques, and waterfront spots ideal for a quiet moment by the harbor. Before heading out, I made my way to Tuck’s Point, where a picturesque white pavilion sits over the water. It’s a town that feels effortlessly relaxing, where every view looks like it belongs on a postcard.
13. Explore Beverly’s arts district
The Beverly Arts District is where creativity thrives. This dynamic neighborhood is home to theaters, galleries, and street murals that bring the town’s artistic energy to life. Start your visit at The Cabot, a historic theater hosting live performances and indie films, then stroll through galleries featuring local painters, sculptors, and photographers. The district’s public art, including colorful murals and installations, adds a modern, vibrant touch to the historic streets.
On my last visit, I stumbled upon a pop-up pottery workshop and ended up trying my hand at the wheel. There’s something special about a town where art isn’t just displayed—it’s experienced. The mix of live performances, hands-on workshops, and constantly evolving exhibits makes every visit feel fresh. Whether you’re an art aficionado or just looking for an inspiring afternoon, Beverly’s creative scene has something to offer.
14. Check out the Lynn Museum
Lynn’s history runs deep, and the Lynn Museum and Historical Society captures its evolution from colonial times to the industrial age. The exhibits showcase everything from the city’s role in the American Revolution to its thriving 19th-century shoe industry. Photographs, artifacts, and interactive displays paint a vivid picture of how Lynn became a manufacturing powerhouse while also fostering a rich cultural scene.
During my visit, I was drawn to the “Lynn Legacies” exhibit, which shares personal stories from residents throughout the centuries. Seeing old photos of the bustling shoe factories and handwritten letters from past generations made the town’s history feel tangible. Outside the museum, Lynn’s emerging arts scene is worth exploring, with vibrant murals adding color to the city’s brick buildings. It’s a destination that seamlessly blends the past with the present, offering a glimpse into both Lynn’s legacy and its creative future.
15. See early American folk art at Cogswell’s Grant
Tucked away in Essex, Cogswell’s Grant is a hidden treasure for history lovers and art enthusiasts alike. This 18th-century farmhouse, once the summer home of collectors Bertram and Nina Fletcher Little, is now a museum filled with one of the most significant folk art collections in New England. The house remains as it was when they lived there, with hand-painted furniture, antique quilts, and whimsical weathervanes telling stories of early American life.
As I walked through the farmhouse, it felt like stepping into a time capsule—every corner held a new discovery, from intricately carved wooden chests to portraits of everyday people from centuries past. The surrounding landscape is just as captivating, with rolling meadows leading to the scenic salt marshes of the Essex River. A visit to Cogswell’s Grant isn’t just about history—it’s about experiencing the artistry and craftsmanship of early America in a setting that feels untouched by time.
